Best Times to Send Marketing Emails

Every email expert says send at Tuesday, 10am. Nobody asks what your reader is actually doing at that moment. 𝗕𝗲𝘆𝗼𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝘁𝗶𝗺𝗶𝗻𝗴 𝗮𝗱𝘃𝗶𝗰𝗲: 𝟭/ 𝗠𝗼𝗻𝗱𝗮𝘆 𝗺𝗼𝗿𝗻𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 "𝗳𝗿𝗲𝘀𝗵 𝘀𝘁𝗮𝗿𝘁" 𝗲𝗻𝗲𝗿𝗴𝘆 It's inbox triage mode. Delete, skim, panic about the week ahead. Your thoughtful newsletter gets 3 seconds. They're not in consumption mode, they're in survival mode. → Skip Monday unless it's urgent operational info. 𝟮/ 𝗠𝗶𝗱-𝗺𝗼𝗿𝗻𝗶𝗻𝗴 𝗵𝗶𝘁𝘀 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗮𝘁𝗶𝗴𝘂𝗲 By 10am they've already made 50 micro-decisions. Email becomes just another task to process. Not a moment to absorb your insights. Mental bandwidth is already depleting. → Test early morning before the chaos starts. 𝟯/ 𝗟𝘂𝗻𝗰𝗵 𝗯𝗿𝗲𝗮𝗸 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 They're on their phone, not their computer. Shorter attention span, more distractible. Looking for entertainment, not deep thinking. Long newsletters get saved for later (never read). → Send lighter, scannable content for lunch window. 𝟰/ 𝗟𝗮𝘁𝗲 𝗮𝗳𝘁𝗲𝗿𝗻𝗼𝗼𝗻 𝗶𝘀 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗺𝗼𝗱𝗲 Around 3-4pm they're thinking about tomorrow. Receptive to strategic thinking and ideas. Mental shift from execution to reflection. This is when insights actually land. → B2B decision-makers are more receptive here. 𝟱/ 𝗙𝗿𝗶𝗱𝗮𝘆 𝗮𝗳𝘁𝗲𝗿𝗻𝗼𝗼𝗻 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗵𝗲𝗰𝗸𝗲𝗱 𝗼𝘂𝘁 Mentally they're already in weekend mode. Anything requiring thought gets ignored. Save-for-Monday means deleted-by-Tuesday. Worst possible time for important content. → Reserve Friday for light updates only. 𝟲/ 𝗪𝗲𝗲𝗸𝗲𝗻𝗱 𝘀𝗲𝗻𝗱𝘀 𝗱𝗲𝗽𝗲𝗻𝗱 𝗼𝗻 𝗿𝗼𝗹𝗲 Executives often catch up on Sundays. But sending then assumes they're working. Some appreciate it, others resent the intrusion. No universal rule here. → Know your specific audience's patterns. 𝟳/ 𝗧𝗶𝗺𝗲 𝘇𝗼𝗻𝗲𝘀 𝗺𝗮𝗸𝗲 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗵𝗮𝗿𝗱𝗲𝗿 10am EST is 7am PST. Your perfect timing is someone's terrible timing. Send to everyone at once and half get bad timing. Segment by geography or pick the least bad option. → Optimize for your highest-value time zone. 𝗧𝗵𝗲 𝗺𝗲𝗻𝘁𝗮𝗹 𝘀𝘁𝗮𝘁𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗰𝗹𝗼𝗰𝗸: Are they in reactive mode or reflective mode? Do they have cognitive space to process? Is this competing with 50 other urgent things? Your newsletter timing should match when they're actually receptive. Not when some study said emails get opened most. Generic advice ignores human psychology. Test what works for YOUR audience's mental patterns. ♻️ Repost if timing is about psychology, not clocks. ➕ Follow Louis Shulman for more tactics. 📧 Join: https://lnkd.in/gYGzEeTb

We analyzed 5.7 million messages sent across different days. Timing matters more than most people think. Here's the breakdown: (Mon-Fri, 1-9 PM) BY TIME OF DAY Best 3 times: → 1 PM: 0.39% reply rate → 2 PM: 0.33% reply rate → 4 PM: 0.33% reply rate Worst 3 times: → 7 PM: 0.30% reply rate → 8 PM: 0.29% reply rate → 9 PM: 0.28% reply rate BY DAY OF WEEK → Wednesday: 0.34% reply rate → Monday: 0.32% reply rate → Thursday: 0.31% reply rate → Friday: 0.31% reply rate → Tuesday: 0.31% reply rate Early afternoon (1-2 PM) outperforms late evening (8-9 PM) by 26%. The best hour (1 PM) delivers 39% more replies than the worst (9 PM). And the highest-converting window is on Wednesdays at 1 PM.

These are the best times to send your emails: (based on data from 100,000+ emails) When you send your email matters more than you think. I analyzed all my data to find the best times. Here’s what I found. The best days to send emails: - Tuesday: Highest open rates. - Wednesday: Engagement peaks mid-week. - Thursday: Strong performance before the weekend. The worst days to send emails: - Monday: Inbox overload. - Friday: People are winding down. - Weekends: Low engagement as people disconnect. The best times to send emails: - 8-10 AM: People check their emails first thing. - 2-4 PM: Afternoon lull, perfect for catching attention. But there is no one-size-fits-all rule. Because industry matters a lot too. Tech companies engage more in the morning. Traditional industries could work better in the afternoon. So testing is what truly matters. Don’t get stuck thinking mornings are the only way. Also try sending emails at unconventional times. So remember: - Test different times - Track your metrics - Adjust your timing Your reply rates will climb. What timing works best for you?

Intelligent Timing exists in Braze. It's one of the easiest features to turn on. And yet, here's what's actually happening. Our agentic inbox has received 3,500+ emails from hundreds of companies over the last week. Almost 20% of them arrived at 12pm. The exact same time. Followed by 10pm, 4pm, and 7pm (graphic below). Everyone talks about meeting customer expectations for personalized marketing. But not when you're email number 687 landing in someone's inbox at noon on a Tuesday. The data on Intelligent Timing is pretty clear. Braze's aggregated numbers show a 12% lift in email open rates and a 28% lift in push open rates. KFC Ecuador saw a 15% increase in opens. OneRoof got a 23% increase in click-to-open rates. foodora saw a 9% increase in CTR + a 26% reduction in unsubscribe rates. Urban Outfitters more than doubled their open rates. When you stop fighting for the same crowded inbox moment as everyone else, people engage more and complain less. The feature is already built. It's literally a checkbox. And most brands still aren't using it. Stop batch-and-blasting at noon with everyone else.

My Follow-Up Emails Were Getting Ignored, Until One Tiny Experiment Changed Everything. Yes, even as a trainer who teaches communication, I—Aarti Sharma—was getting ghosted in email follow-ups. Not by strangers, but by warm leads, by people who asked me to follow up. Embarrassing? Oh, absolutely. But here’s what happened next: The Day I Realized My Emails Were the Problem Last year, I sent a follow-up to a CXO I had spoken to. Two days passed; nothing. Four days; nothing. A week later, I finally got a reply. “Sorry Aarti, your email got buried.” That one line hit me like a bucket of ice water. Not because they ignored me, but because I suddenly understood something. The value was fine. The problem was the visibility. My emails weren’t bad. My subject lines and timing were. So I turned into a full-time scientist for one week. Experiment #1 — The Subject Line Shake-Up I stopped writing robotic subject lines like: “Following up on our last discussion.” I switched to human, curiosity-based ones:  - “One quick thought after our chat” - “This might help with your team’s leadership goals” - “Sharing an angle you’ll like” Open rates jumped. Replies increased. I sat there staring at the numbers like: “This is all I had to do?” Experiment #2 — Timing the Email Like a Pro I realized I always sent follow-ups at 5 PM, the Inbox Graveyard. So I tested two specific times: - 8:13 AM - 1:24 PM Why those times? Because they don’t look automated. Boom. Replies started landing within minutes. One CXO literally responded: “Aarti, perfect timing. Let’s do this.” Experiment #3 — Adding a Line That Changed Everything I added this one sentence at the top: “Not urgent—just resurfacing this in case it slipped down your inbox.” And guess what? People loved the empathy. It didn’t pressure them. It reminded them. The Result? My follow-up response rate jumped from 18% to 47% in less than 30 days. No magic. Just psychology, timing, and empathy. If your follow-up emails are being ignored, remember: - The value isn’t the problem. - People aren’t rude. - Their inbox is chaos. - You just need to meet them where their attention actually is. If you want me to break down my exact templates, comment “EMAIL” and I’ll share them in the next post. #CommunicationSkills #CXOPresence #AartiSharma #CorporateTraining #Productivity #LeadershipSkills

Everyone's obsessed with send time for their email marketing. But most advice ignores how humans behave at night. Here’s the pattern I see in 100+ brands: Late night emails often open higher but convert worse. Why? Think about your own behavior at 11:47pm: • You scroll before bed • You check emails passively • You rarely take action You’re mentally checked out. So yes, the open shows up. But the sale doesn’t. This creates a false sense of success: → “Wow, we got 29% opens!” → But revenue per recipient is flat or down Solution: Test 2 send windows: • Prime engagement time (9-11am local) • Prime browsing time (10-11:30pm local) Then segment based on actual click-to-conversion rates. Not opens. Late night emails = mood scroll. Morning emails = move scroll. Big difference.

4 weeks ago, I ran a study involving 100M cold emails. (What I found may surprise you) Quick context: I run Mailscale that helps 2,000+ SMBs scale their cold email outreach. Our customers collectively send 100M+ cold emails a month. Recently, we ran a study to find out: 1/ What’s the best time of day to send cold emails? 2/ What is the best day of the week to send? Here’s what we found... 1/ Best time(s) of day? Between 8-11 am. Many decision-makers check their inbox in the morning. So try sending early while they’re fresh. Before their inbox fills with clutter as the day wears on. The next best time: 8-10 pm. I don’t know about you... But I often check emails after dinner. My business brain never sleeps. And the data shows I’m not the only one. The lowest reply rates we saw were between 12-7 pm. Overall, our data shows you can 2x your reply rates if you aim for the morning or late evening windows (in your customer’s time zones). – 2/ Best day(s) of the week to send? Ok, this surprised me. The best days to send cold emails (in terms of reply rates): 1st – Sunday 2nd – Saturday 3rd – Wednesday I reckon this is due to supply & demand. How many people send on the weekends? Almost no one, compared to in the week. You’re competing with far fewer people. Also, your email will likely be at the top of their inbox come Monday morning when many people check back in. So why risk getting lost in a busy inbox? Use these insights to guide your next cold email campaign. Run an A/B test to see if your reply rates improve based on when you send. Happy testing! – 📌 Want to profitably scale your cold email outreach? Click “Visit my website” to see how over 2,000 agencies & B2B firms are reaching more prospects & booking more calls (without paying Google/Outlook a small fortune).

You send 100 cold emails. Here’s what actually happens: 📩 36 are opened 🔕 49 are ignored 📮 15 land in spam ✅ 2 get replies That’s the brutal math. Most of your emails? Dead on arrival. But here’s what I found digging deeper (Source: Focus Digital) 📊 Open rates by industry: ⇢ Investment Firms → 42.0% ⇢ Freight & Shipping → 36.6% ⇢ Commercial Real Estate → 35.5% ⇢ Supply Chain → 33.5% ⇢ Accounting → 36.5% ⇢ Energy Tech → 42.7% ⇢ SaaS? Just 23.7% on average If you're in logistics or finance — your emails should be crushing. If not, you're probably leaking deliverability. 📅 Best times to send: ⇢ Tuesday 6–9 AM → 42.1% open rate ⇢ Thursday 6–9 AM → 42.2% ⇢ Friday after 3 PM? Drop-off is real. ⇢ Weekends? Barely worth it. Now imagine sending at the perfect time — and still ending up in spam. Which is why using a platform like Maildoso is a smart move. Not a tool. Not an agency. Not Gmail/Outlook. Just mailboxes built specifically for cold email. 🧠 What makes them different? → 98%+ inbox placement (even to Outlook) → Mailboxes + domains fully preconfigured → Built on their own SMTP infra (no shady resellers) → IP rotation + inbox reputation tracking → 50%+ cheaper than Gmail setups (starts at $1.80/mailbox) → Free domains included If you're sending cold email at scale — Your mailbox setup isn’t just tech. It’s strategy. 👇 Check Maildoso in the comments. Or join their Slack — tons of outbound pros, all sharing what actually works.

We pulled 30 days of cold email data and between June 11–15, human reply rates hit their lowest point of the month. Here’s why: While human reply rates hit their lowest point of the month. OOO auto-replies hit the highest of the entire month. Why? Because that's mid-month, peak travel season, and a chunk of your audience simply not at their desk. Your inboxes are healthy ✅ Your emails are landing in primary ✅ But the humans aren't there yet ❌ 3 things worth remembering: 1️⃣ A dip in human replies doesn't always mean your domains are burning. 2️⃣ OOO volume tells you your audience is temporarily away. 3️⃣ When auto-replies spike, ease off. Reload for when prospects are back and actually reading. One more thing: Human replies consistently peak at 9–10 AM and 3–4 PM PST. Morning inbox triage and the post-lunch reset. So, time your sends to land just before those windows. P.S. Have you noticed this pattern in your outbound too?