Email content ideas for adventure brands

We increased this DTC brand’s email revenue from $14,248/mo to $95,603/mo. And that happened in just 60 days. The secret? Content-driven email campaigns that actually sell. Here are 7 examples you can steal for your brand: 1. The In-email Quiz This email is easily more fun and more engaging than most emails in your inbox right now. It helps people find the product that fits their personality or situation the best. And instead of sending them to a quiz on your website, it’s an engaging 'mind map' inside the email. 2. Problem Meets Solution This email is the essence of marketing. The reader has a problem they wanna solve, and you have the solution. I’ve seen this type of email outperform ‘discount emails’ many times before. Try it out. 3. Tips & Tricks Campaigns like these create loyal customers. Why? You’re putting direct effort into making their lives better without them even asking you to. Help them solve a real pain point with simple how-to’s. 4. Product Reviews Spotlight As simple as it sounds. Show 3-5 products and attach a great review to each of them. People feel confident buying what others are already loving. Bonus: Prioritize reviews that mention a problem being solved. 5. Us vs. Them Show why your product is the better choice compared to a well-known competitor or a traditional choice. People dread making the wrong decision, so use that to your advantage. Of course just make sure you don't say anything false here. 6. Product Education Help people understand what’s in your product and why it works. And if there’s one thing people love in 2024, it’s knowing what they put in or on their bodies. This increases trust and credibility instantly. 7. Frequently Asked Questions First of all, don’t make this email boring. Make it laser-focused on the questions your email subscribers actually have. Help people overcome common objections and nurture them toward a purchase. And that covers it! If you want to see examples for each of these emails - send me a message and I'll send you my resource.

You ever show up to the same party every week wearing the exact same outfit? That’s what most brands do with email. Same layout. Same subject line. Same CTA. Same results—flatline. The problem: it’s not that email’s dead. It’s that your content strategy is. Here’s what we’ve seen explode performance across ecommerce brands doing $100k/mo+: - Myth-busting “Did you know?” emails – Educate and differentiate - Product sneak peeks – Like movie trailers, but for your brand - Founder POVs – Vulnerable storytelling from the founder - Customer stories – Like reviews, but more human - Behind-the-scenes previews – People love feeling like insiders Your inbox strategy should look like a Netflix queue, not a broken record. Stop being predictable. Stop being forgettable. Make your subscribers want to open your emails.