Weekly Email Template for Executive Support

If you want to be a great CRO, one of the most important things you can do is master communication with your CEO. It’s a fine line, what to share, what to hold, how to avoid noise but still provide signal. One tactic I’ve seen work incredibly well: the CRO weekly email. A tight weekly update shows you’re in control of your org, gives your CEO the visibility they need, and builds trust without taking up time. Here’s a real example of what that looks like: CRO Weekly Email – 4/13 Q2 Bookings: Booked to Date: $47K (6.7% to goal) Pacing: 112% Q2: Forecast: Best Case: $685K Predicted: 712K Upside: $920K Key Deals Verdant: $140K, mid-stage, high likelihood Colossus: $225K, champion strong but CFO skeptical Highlight: Closed BetaTech for $88K on Tuesday – rep was Jake Things to be aware of: Inbound volume dropped 18% WoW, flagged with marketing Gentech keeps coming up more in deals, working with Dave on strategy Blockers: Deal with Acme is stalled due to legal, might need CEO involvement Fintech conference approval, will discuss in 1:1 Priorities This Week Mid-funnel push on 5 enterprise deals stuck in security Finalizing QBR decks for top 6 reps Aligning with product on roadmap messaging Where I Need Help Quick slack note to Julia (CMO) about pushing that webinar live Open to joining one strategic call (recommend Verdant or Colossus) Other Notes: SDR promo process updated – now tied to first qualified demo Lost rep Chris – will backfill in NYC Thanks, Mike You don’t need to overdo it. Just be consistent, clear, and proactive. The right cadence builds confidence. The right content earns respect. If you’re a CRO or want to be one, start sending this email.

If you’re a Product Marketing Leader trying to earn trust from your CEO, CPO, or CMO, start sending this email... Not a deck. Not a status meeting. Just a short, sharp weekly update that shows you’ve got your eye on what matters. It builds confidence. It keeps priorities aligned. And it reminds leadership why PMM is a strategic function, not just a support role. Here’s an example of what I've seen work: -- Product Marketing Weekly Update – May 26 -- 𝗞𝗲𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁/𝗠𝗮𝗿𝗸𝗲𝘁 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 → New Feature X Adoption: 22% of target MAU in Week 1 (Goal: 15%) → Win Rate (vs. Competitor Y): Holding steady at 65% (Target: 60%) → Sales Enablement Asset Usage: Top 3 new assets downloaded 150+ times 𝗚𝗧𝗠 & 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 → Project Titan (New Tier): Launch tracking for June 15 → Messaging, training, and comms finalised → Analyst pre-briefs showing positive early sentiment 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹 → Competitor Z raised $50M. Internal response plan shared → Win/loss (Q1): ‘Ease of integration’ is a rising decision driver → Feature X product page bounce rate up 8%. Flagged with demand gen 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 → Customer Advisory Board: Request for enhanced reporting shared with Product → Feature Refresh pilot generating strong feedback 𝗕𝗹𝗼𝗰𝗸𝗲𝗿𝘀 → Delay from translation vendor may push APAC rollout by 3 to 5 days → Q1 sales data by segment still pending for GTM planning 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 → Finalise Titan launch assets → Deliver Feature Refresh sales enablement → Present Competitor Z impact analysis 𝗛𝗲𝗹𝗽 𝗡𝗲𝗲𝗱𝗲𝗱 → Legal review on competitor claim for website refresh by Tuesday → Approval on Q3 SKO messaging themes by Friday No fluff. No filler. If you’re leading PMM in a growth-stage company, this kind of update builds alignment and earns trust. And if you’re not doing this already, now’s a good time to start.

Got an executive too busy to talk to you? Same. That’s why your weekly roundup email needs to be working overtime. In a world where your exec is triple-booked and skimming more than reading, a well-structured weekly email becomes survival. For you and for them. It cuts down the noise, keeps things tight, and makes you look like the organized genius you are. Here’s how to pull it together like a pro: 📬 Subject Line: Keep it tight and specific. Example: Weekly Update: Sales Ops – Week Ending June 14 👋 Greeting: Professional but warm. Example: Hi Jamie, hope your week’s been productive. 📝 Opening Line: Set the tone and purpose. Example: Here’s a quick roundup of this week’s key updates and priorities. 📌 Key Highlights: What went well. What moved forward. Keep it bullet-style. Completed onboarding for three new hires Finalized Q2 budget and submitted for approval Closed out logistics plan for annual meeting ⚡ Priority Actions/Decisions Needed: This is your call-to-action zone. Be clear. Be bold. Add deadlines. Decision Needed: Approve travel expenses by Friday Action Required: Feedback on draft deck for client meeting 🚧 Challenges/Issues: Don’t just bring problems. Bring potential solutions. Issue: Software update delay – ETA Tuesday Solution: Use current version until rollout 📅 Upcoming Events/Deadlines: Quick scan of what’s coming up. Help them stay ahead. Monday: Team strategy session – 10AM Wednesday: Stakeholder presentation – 2PM Friday: Finance report deadline 🔗 Quick Access Links: No hunting through inboxes. Link it once, link it right. Q2 Budget Report Client Meeting Agenda ✅ Wrap it Up: Let them know what’s next and how to respond. Example: Let me know if you’d like more details on anything above. Looking forward to your feedback on the action items. And if your exec says, “Wow, that weekly email is so helpful,” take the win. But if they don’t say anything but actually read it? Still a win. Streamlining communication like this not only supports your leader, it builds trust, shows initiative, and reinforces your strategic value. Anyone else swear by weekly roundup emails? Or thinking of starting? Let’s swap tips 👇 #evolvedassistant #administrativeassistant #executivesupport #administrativeprofessionals #executiveassistant

I sent the same 15-minute email every Monday morning for a decade at Google. It got me promoted. Multiple times. 🚀 Here's the thing nobody tells you: Your boss isn't psychic. They have 5–10 direct reports, dozens of stakeholders, and a brain that can't see what you see from your seat. If you don't tell them what you did last week, their brain fills in the gap with the problems. Most people swallow their wins, assuming their boss doesn't want to hear about them, or that telling them about them will look like bragging.  Everyone in your office is making the same wrong guess.  You guess your boss doesn't want your wins. They guess their team is "just heads-down." Your coworkers guess self-promotion is annoying. Nobody's actually checked. So everyone stays quiet, and the wrong guess wins by default. So I built a habit: Every Monday. 15 minutes. Three sections. 👉 Last week's accomplishments 👉 This week's priorities 👉 Where I could use my manager's help That's it.  Here are 6 rules that make this email actually work: 1️⃣ Be specific, not vague. Don't write "making progress on the design work." Write "7-page brand guidelines, 80% complete, but blocked on legal sign-off." 2️⃣ Mix objective + subjective wins. A milestone hit + a glowing client quote. The milestone proves you ship work. The other proves people LOVE what you ship. 3️⃣ End with one ask. "Where I could use your help" turns a brag into a collaboration. Your boss WANTS a way to be useful — hand them one. Just one. This also means they'll be more invested in your work. People support what they help build.  4️⃣ Don't skip "slow" weeks. That's shame talking. Send it anyway. The streak matters more than any single update. 5️⃣ Quote real people. Paste the exact words. "Sarah at Acme called it the best work we've seen." Quotes are 10x more memorable than summaries — and they travel up the chain word-for-word when your boss forwards your email to their boss.  Trust me, they will.  6️⃣ Keep the receipts. By March, you won't remember what you did in January. Your performance review writes itself from 12 weeks of these emails. One more pro tip: Use the word "proud" deliberately. Say, "I'm proud we hit 80% completion on the spring campaign." It signals confidence without arrogance and cues your boss to repeat it up the chain. Most people swallow their wins. Don't.  I made you a cheat sheet with the full template + the 6 rules and the ROI framework I used to upgrade my emails for performance reviews. Save it. Steal it. Schedule your first one right now to go out Monday morning.  P.S. Want more of the exact tips and scripts I used to grow from entry-level to executive at Google? Join my newsletter, Big Small Things, at the link in the comments.  #CareerGrowth #ProfessionalDevelopment #Promotion #WorkplaceTips

How Amazon Executives Expected Updates At Amazon, updates weren’t casual. They weren’t “just checking in.” They were moments that either built trust…or quietly eroded it. Execs didn’t want noise. They wanted signal. Here’s how I learned to write updates that actually landed: 1/ Start with what changed ↳ No warm-up paragraph ↳ No context dump ↳ Lead with the delta ↳ “Launch delayed one week due to dependency risk.” ↳ “Pilot reduced SLA breaches by 32%.” If nothing changed, I didn’t send the update. 2/ Tie it to business impact ↳ Revenue ↳ Risk ↳ Customer impact ↳ Strategic alignment ↳ “This unblocks $1.4M in Q3 forecast.” ↳ “This prevents downstream compliance risk.” Executives don’t optimize for effort. They optimize for impact. 3/ Surface risk early…with options ↳ Not: “We’re waiting on legal.” ↳ Instead: ↳ Risk: Legal review timing ↳ Impact: Launch at risk by 5 days ↳ Options: A) Fast-track redlines B) De-scope edge cases ↳ Recommendation: A Bad news wasn’t the problem. Late news was. 4/ Make it forwardable ↳ Short ↳ Structured ↳ Outcome-driven ↳ If it couldn’t be copy-pasted into a VP thread, I rewrote it Clarity scales. Walls of text don’t. 5/ End with motion ↳ What’s next ↳ Who owns it ↳ When it lands ↳ “Next: Expand pilot to Ops by 6/14. Owner: Sarah.” Every update should move something. At Amazon, communication wasn’t a soft skill. It was leverage. 📬 I write weekly about executive communication, clarity, and high-performance execution in The Weekly Sync: 👉 https://lnkd.in/e6qAwEFc What’s one thing you’d remove from your updates to make them sharper?