Customer Experience Strategy

In customer experience (CX), the closed-loop feedback (CLF) model has been a cornerstone for over two decades, originally designed to ensure responsiveness and adaptation. It's time for a change. With the advent of artificial intelligence, it's clear that merely adapting this model isn't enough. It's old tapes. It needs to evolve. Here's what's next: Real-time Interaction Management: Traditional CLF reacts to feedback after the fact. And, traditionally, closing the "inner loop" requires a human to follow up. AI turns this on its head. Imagine a system that adjusts the customer journey in real-time based on predictive analytics, reducing friction points before they affect the customer experience. Large Action Models: We all know that AI can dive deep into data lakes to instantly identify patterns and root causes of customer dissatisfaction. This rapid analysis allows companies to not only close the feedback loop faster, but also implement more effective solutions. This will come in the evolution of Large Language Models, or LLMs, to LAMs, or Large Action Models. Continuous Learning Systems: AI transforms CLF from a loop that ends into continuous cycle of improvement. These systems learn from each interaction, constantly updating and refining strategies to enhance the customer experience. This means that the feedback loop is ever-evolving, driven by AI's ability to adapt to new information and complex variables, seamlessly. CX leaders have to embrace AI's potential to redefine our foundational practices. It's time to innovate beyond the traditional CLF and leverage AI to deliver personalized experiences, and at scale. How are you thinking about adaptive, predictive, and personalized CX strategies? Your answer can't be to hire more people to close more loops. #customerexperience #ai #journeymanagement #survey #CLF

Product managers & designers working with AI face a unique challenge: designing a delightful product experience that cannot fully be predicted. Traditionally, product development followed a linear path. A PM defines the problem, a designer draws the solution, and the software teams code the product. The outcome was largely predictable, and the user experience was consistent. However, with AI, the rules have changed. Non-deterministic ML models introduce uncertainty & chaotic behavior. The same question asked four times produces different outputs. Asking the same question in different ways - even just an extra space in the question - elicits different results. How does one design a product experience in the fog of AI? The answer lies in embracing the unpredictable nature of AI and adapting your design approach. Here are a few strategies to consider: 1. Fast feedback loops : Great machine learning products elicit user feedback passively. Just click on the first result of a Google search and come back to the second one. That’s a great signal for Google to know that the first result is not optimal - without tying a word. 2. Evaluation : before products launch, it’s critical to run the machine learning systems through a battery of tests to understand in the most likely use cases, how the LLM will respond. 3. Over-measurement : It’s unclear what will matter in product experiences today, so measuring as much as possible in the user experience, whether it’s session times, conversation topic analysis, sentiment scores, or other numbers. 4. Couple with deterministic systems : Some startups are using large language models to suggest ideas that are evaluated with deterministic or classic machine learning systems. This design pattern can quash some of the chaotic and non-deterministic nature of LLMs. 5. Smaller models : smaller models that are tuned or optimized for use cases will produce narrower output, controlling the experience. The goal is not to eliminate unpredictability altogether but to design a product that can adapt and learn alongside its users. Just as much as the technology has changed products, our design processes must evolve as well.

Too often, companies think that adding more agents or reducing call times makes their call centers effective. But the reality is different. A recent Gartner study found that 58% of customers will stop doing business with a company after a poor service experience, even if the issue itself gets resolved. Meanwhile, Forrester notes that businesses focusing on value-driven customer service see up to 60% higher customer lifetime value. It’s a reminder that call centers built for volume are no longer enough. Today, they must be built for value. That means shifting from measuring “how many calls” to measuring “how much impact.” So, how can organizations transform their call centers into value centers? 1. Redefine success metrics. Move beyond average handle time and number of calls answered. Instead, measure customer outcomes, satisfaction, and retention. 2. Empower agents with more intelligent systems. Real-time insights, AI-driven routing, and contextual data allow agents to focus on solving problems, not just closing tickets. 3. Personalize every interaction. Customers expect to be remembered. Integrating CRM and conversation history ensures no one feels like they’re starting over. 4. Be proactive, not reactive. Predictive analytics and automation help prevent issues before they escalate, turning service into a driver of loyalty. Many organizations get stuck because they chase efficiency metrics while overlooking the bigger picture. The question we as businesses or governments should be asking is, 'Is every interaction moving the business forward?' #CX #CustomerExperience #DigitalTransformation #KSA

What if your biggest growth opportunity isn’t in your sales pipeline, but in your post-sale experience? While most revenue teams obsess over lead volume and top-of-funnel performance, high-performing organizations are reallocating resources toward the one area most overlooked (and most profitable): customer retention. You’re not losing revenue because you can’t acquire customers; it’s because you can’t keep them. Customer experience, loyalty, and client services are no longer “support” functions. They’re strategic growth levers. And the cost of ignoring them is compounding: - Customer acquisition costs (CAC) are rising 60–75% - Churn is erasing pipeline gains before they hit the forecast - Siloed orgs are failing to act on critical post-sale insights Here’s how growth leaders are operationalizing customer-centricity to outpace competitors: ✅ Shift GTM strategy from funnel-filling to journey stewardship. Map the full customer lifecycle, then build cross-functional ownership for every phase beyond the sale. ✅ Hardwire retention into revenue models. Redefine revenue metrics: CLV, NRR, and CSAT become as critical as quota attainment. ✅ Turn customer success into a revenue function. Enable CS teams to identify expansion triggers, churn signals, and feedback loops that inform both product and GTM. ✅ Engineer feedback into daily operations. Surface real-time insights from support, community, and product usage–not quarterly surveys or lagging indicators. The companies doing this right see up to a 25% lift in renewals, 35% higher LTV, and customer referrals that shorten sales cycles by 30–50%. Want to build a revenue engine that scales and sustains? Start by asking: How are we designing for the customer after the contract is signed? Read the full post: https://lnkd.in/dY3Rxsc9 __________ For more on growth and building trust, check out my previous posts. Christine Alemany Join me on my journey, and let's build a more trustworthy world together. #Fintech #Strategy #Growth

As the Head of Capgemini Business Services's, I’ve had the privilege of working with numerous industry leaders to navigate the complexities of customer service. Our latest research from the Capgemini Research Institute highlights a critical insight: while nearly 60% of consumers view customer service as crucial to their brand perception, less than half (45%) are satisfied with their experiences. This gap presents a significant opportunity for transformation. In the GBS industry, we often face operational challenges that hinder our ability to deliver seamless customer experiences: Interdepartmental Coordination: A staggering 74% of executives say this is a major barrier, leading to fragmented and inconsistent experiences. Underutilized Customer Insights: Only 50% of organizations use customer service data in decision-making processes, missing key opportunities to enhance CX and operations across departments. High Agent Churn: Just 16% of customer service agents are satisfied in their roles, highlighting the need for better support and engagement. To drive satisfaction and loyalty, organizations need to improve collaboration between departments and make better use of customer insights across the business. AI is a game-changer here, and those that have implemented Gen AI are already seeing the benefits. AI can improve response times and cut operating costs. Generative and agentic AI can also enhance the experience for agents by providing real-time customer data from across departments like sales and marketing. Virtual agents are taking over repetitive tasks, and most agents (70%) are seeing a lighter workload, allowing them to focus on more valuable interactions. I believe that by leveraging AI and building a connected enterprise, businesses can transform customer service from a support function into a key strategic driver of value and growth. Read more in the comments below: https://lnkd.in/e6RhY2bN

Don't Just Satisfy Your Customers—Delight Them! In the service industry, especially as a corporate trainer, I’ve learned that success doesn’t come from just meeting expectations—it comes from consistently exceeding them. When we delight our customers, we create relationships that go beyond transactions. We build trust, loyalty, and a sense of belonging that makes our clients return time and time again. ✨As Maya Angelou famously said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."✨ From conducting countless training sessions, I’ve realized that clients remember the extra effort you put in to customize solutions for their needs or the small gestures that show you truly care. ✨They’re not just looking for a service—they’re looking for an experience.✨ How can we delight our customers and retain them for life? Here are some simple yet effective ways I’ve applied in my journey, which you can too: 👉Understand their true needs: Go beyond the surface and dive deep into what they really want, even if they haven’t articulated it. 👉Customize your approach: Whether it’s a product, service, or training program, tailor it to suit their unique challenges. 👉Be available and approachable: Customers value responsiveness. When they know you’re there for them, it builds immense trust. 👉Offer more than expected: Surprise them with bonus resources, faster delivery, or an added value they didn’t anticipate. 👉Ask, listen, act: Seek feedback and show them you’re serious about improving based on their input. 👉Build relationships, not just transactions: Focus on long-term connection, not just short-term gains. Think of your customer as a guest in your home. You wouldn’t just serve them tea—you’d make it special by offering their favorite snacks, engaging in meaningful conversation, and making them feel valued. That’s the essence of delighting a customer! ✨ Delight isn’t a one-time act—it’s a culture. Let’s make every interaction memorable, meaningful, and impactful. What’s one thing you do differently to delight your customers and make them feel special? Share your ideas below—I’d love to learn from you! #CustomerDelight #CorporateTrainer #ServiceIndustry #CustomerExperience #CustomerRetention

10 reflections on retention from a decade of building eCommerce & SaaS businesses: ~~ 1. Most brands focus on acquisition. The best brands focus on retention. The difference? Profitability. 2. A second-time buyer is 5x more valuable than a new customer. Yet most brands don’t have a strategy to get that second purchase. 3. The fastest way to increase LTV? Make the next purchase a no-brainer. Default-on behaviors always win - “subscribe and save”. 4. Discounts kill retention. Cashback, memberships, and loyalty perks work better. The goal isn’t to win once—it’s to win forever. 5. The best retention strategies create habits—Prime, Starbucks Rewards, Apple’s ecosystem. If you have to remind customers you exist, you’ve already lost. 6. Retention starts before the first purchase. Customers who engage with content, quizzes, and community are 2-3x more likely to buy again. 7. A VIP customer doesn’t spend 10% more—they spend 10x more. Exclusive access, priority perks, and surprise gifts turn buyers into evangelists. 8. Community is the best retention strategy no one talks about. Private groups, live Q&As, and direct brand access keep customers engaged. 9. People leave when they feel unappreciated. A simple “thank you” email, handwritten note, or surprise upgrade goes further than any discount. 10. Retention isn’t about gimmicks. It’s about delivering real, consistent value that makes repeat purchases the obvious choice. Retention is the single most important metric you’re not paying enough attention to. Follow Josh Payne for more lessons on growth, retention, and scaling profitably.

As legacy #realestate plays catch up to WeWork in operating like a product, it's important to remember that customers evaluate products holistically. With restaurants, for example, the food might be amazing, but if the service staff were jerks then diners won't likely return. In real estate, this means going beyond design into activation, services, marketing, and even the sales process and representatives. The tweet shown here is from an entrepreneur in #India (with 300k+ followers and getting 100K views on this) who was unsatisfied with how he was treated during a sales conversation with a local representative for WeWork India. The good news is that the CEO of WeWork India responded quickly, personally, and equally publicly on Twitter (X) -- which is more than we often see in other industries -- and Alok appreciated having his feedback heard. But I hope this is a lesson for other owners, investors, and operators. The expectations of individual workers and #coworking members are different and more personal than a tenant's transactions lead with a broker. And the picture becomes more complicated in mixed-use developments. For example, that shopper in the mall who was treated poorly by a security guard could have been on their way to tour a #workplace upstairs or even an apartment on the property. So literally everyone in the ecosystem must have a #hospitality and customer service mindset with the training to go with it. Or important people will take their business and #office elsewhere. As a final point, one thing I remember distinctly from the changeover between Adam Neumann and Sandeep Mathrani back at WeWork in 2020 was how quickly and noticeably the word "community" was dropped from the brand. So what this customer sees as sales might have been more clearly community back at that time, and I know from experience the training was amazing then. How is your real estate company (or landlord) doing on this front? #futureofwork #EX #CX #TX #tenant #design #customerservice

Over the years, I've learned that true hospitality entails not just delectable food and a lovely setting, but also consistency, personalization, and attention to detail. From the time a guest arrives until they leave, every interaction counts. Whether you're new to the hospitality industry or creating your own concept, here is my ultimate checklist for creating a memorable guest experience: ✔️ First impressions set the tone The moment a guest walks through your doors is the moment their experience begins. Make it count. Make sure to greet them with a smile, eye contact, and enthusiasm that embodies the character of your venue. Within the first few seconds, people remember how you made them feel. ✔️ Anticipate needs before they ask Good service turns into great service at this point. Is your visitor running low on water? Between courses, has the table been waiting too long? Does a frequent visitor have a preferred seat or dish? Teach your staff to watch and respond before a request is made. Proactive service fosters loyalty and demonstrates concern. ✔️ Perfect the little details Often, the smallest things have the greatest effects. Consider how the lighting changes from day to night, how a napkin is folded, or how the music enhances the atmosphere. A unified, unforgettable atmosphere is produced by these details. Every location is created with the intention of telling a story, and the details are what make the tale come to life. ✔️ A strong team = exceptional service Without an empowered, well-trained, and mission-aligned staff, no venue can succeed. Being a host is a team sport. Make an investment in your people. Celebrate your victories. Openly discuss difficulties. Above all, establish a culture in which each team member takes ownership of the visitor experience because their concern is evident. ✔️ Tech should enhance, not replace hospitality Use technology to make things smoother, not colder. Digital tools and AI can help personalize menus, expedite reservations, and increase operational efficiency, but nothing can replace the human touch. Instead of reducing interaction, use technology to free up more time for your team to spend with guests. ✔️ Guests don’t just choose food, they embrace experiences We are now in the experience business rather than the food industry. People go out to experience celebration, comfort, connection, and excitement. Create moments that transcend the plate by planning your areas, your service, and your narrative. That's what makes a new visitor become a devoted regular. A successful F&B venue is about how you make people feel, not just what's on the menu. That’s the heart of hospitality. What do you think? What else would you include on this list? I would be interested in hearing your viewpoint. #HospitalityExcellence #CustomerExperience #HospitalityChecklist #7Management

#CustomerExperience leaders need to split their strategies into deliberate bottom-up and top-down approaches. Many get the bottom-up right, but they struggle with the top-down. Bottom-up strategies focus on improving customer-centric employee behaviors at scale. These approaches include #CX or empathy training for front-line workers, using Voice of Customer feedback to set touchpoint expectations based on customer feedback, and building customer-centric KPIs into individual performance appraisals. But where many CX leaders struggle is often with engaging senior leaders to influence their customer-centric behaviors. It's difficult to influence C-suite behavior, but if you're expected to improve customer-centric culture in the organization, then you cannot avoid this. Top-down strategies start with showing senior leaders how customer satisfaction impacts growth, retention, margin, and lifetime value. It also includes improving CX and VoC reporting to provide more recommendations and actions, not just findings and data. Having discussions with leaders about the importance of financial and non-financial rewards for customer-centric behaviors is another tool in the top-down toolkit. And using personas and journey maps is a vital way to convert customer and touchpoint data into a compelling story of necessary change. Don't rely on dashboards and reports to do the job of top-down CX engagement. Don't count on a couple of positive customer-centric comments from leaders as a sign of meaningful, irreversible support. And do not assume that the fact your CX job exists is evidence of senior leaders' commitment to customer experience. Part of the job for a successful CX leader is to constantly prove the value of customer-centric strategies, influence senior leader priorities, and arm decision-makers with the insight they need to make customer-centric decisions. Don't just empower your frontline workers and assume the job is done. If you aren't building a consistent dialog with executives, you're not only missing an opportunity to make the most significant customer impact but also seeding future problems that can lead to declining support, budget, and resources for customer experience initiatives. Take a comment today to identify or define your top-down and bottom-up CX strategies for 2024. If there's an imbalance, solving that now can lead to better outcomes by the end of this year.