Tips for Navigating the Fundraising Process

If you're a founder trying to fundraise right now, it probably feels like the entire venture world has gone quiet. The response times are slow, OOOs are on and it’s easy to feel like you’re losing momentum. Don't stress. The summer slowdown is predictable, and it's not a setback, it's a gift of time if you use it well. I see this every year... The founders who scramble to send frantic emails in July/August are the same ones who struggle in the fall with an over-shopped deal and the fatigue of an endless fundraise. But the founders who use this quiet period for deep, focused preparation are the ones who run a crisp, successful process after Labor Day. The fundraising race is won in the prep lap. Here are a few things you can do right now to prep for a big fundraising push this fall: 1. Build a High-Fidelity Investor Pipeline. Go beyond a simple list of names. Create a comprehensive document that tracks every firm and partner, their specific thesis, your history with them (if any), your connections to them and crucially, the feedback they've given you in the past. This turns your outreach into a strategic campaign. 2. Assemble a "Push-Button" Data Room. Don't wait for an investor to ask. Build your data room now so it's ready to go at a moment's notice. This includes your customer contracts, cohort analyses, deck, references and financial model. A well-organized data room signals professionalism and creates momentum. 3. Craft a "Juicy" Forwardable Blurb. The best introductions are easy to forward. Write a tight, compelling, one-paragraph teaser. It must include a unique insight on the market, why your team is going to win and any key metrics. This makes it effortless for people like me to advocate on your behalf. 4. Pressure-Test Your Narrative. Use this time to pitch trusted advisors, mentors, and other founders. This isn't about memorizing a script, it's about finding the weak spots in your story. Ask them to be ruthless. The tough questions you answer now in a friendly setting will save you in a rapid fire partner meeting later. 5. Get Your "Diligence" in Order. This is the one everyone forgets. Talk to your lawyer now. Make sure your corporate governance is tight and your cap table is accurate (and clean). Uncovering a messy problems during late-stage diligence can kill a deal. Solving it now is a massive de-risking event. 6. "Warm Up" Your References. Your best customers are your most powerful asset. Don't wait until an investor asks for a reference call to talk to them. Re-engage with your top 3-5 champions now. Check in, share your progress, and get them excited about your vision. A reference who is prepped and genuinely enthusiastic is infinitely more impactful. The fall fundraising season will be here before you know it. The work you do in the quiet of August will determine the success you have in the chaos of the fall. We are prepping for our next fundraise as well so this is how I'm spending my time💥

As a founder who raised a $500K pre-seed 💰 Here are my biggest (updated) takeaways about fundraising: 1) 𝐄𝐚𝐫𝐥𝐲 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐛𝐞𝐭 𝐨𝐧 𝐲𝐨𝐮, 𝐧𝐨𝐭 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚. It’s about trust...they need to believe you can figure it out and make it happen. You matter more than your pitch deck. 2) 𝐃𝐨𝐧'𝐭 𝐰𝐚𝐬𝐭𝐞 𝐭𝐢𝐦𝐞 𝐨𝐧 𝐕𝐂𝐬 𝐭𝐨𝐨 𝐞𝐚𝐫𝐥𝐲. Unless you have multiple exits or significant traction, focus on your product and users. Early VC calls should be about understanding the milestones you’ll need to hit. Don’t ask for money, ask: “At what point would a business like ours be exciting to you?” They’ll tell you. 3) 𝐑𝐚𝐢𝐬𝐞 𝐚 𝐬𝐦𝐚𝐥𝐥𝐞𝐫 𝐫𝐨𝐮𝐧𝐝 𝐟𝐢𝐫𝐬𝐭. Don’t aim for a $4M seed round out of the gate. Too many founders try and fail. Start with angels or your personal network. 4) 𝐘𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐧𝐞𝐞𝐝 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐜𝐚𝐩𝐢𝐭𝐚𝐥 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐌𝐕𝐏. If you think you do, you’re probably not being resourceful enough. 5) 𝐅𝐮𝐧𝐝𝐫𝐚𝐢𝐬𝐢𝐧𝐠 𝐭𝐚𝐤𝐞𝐬 𝐥𝐨𝐧𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤. Plan accordingly, and don’t underestimate the time commitment. 6) 𝐃𝐨𝐧’𝐭 𝐭𝐚𝐤𝐞 𝐫𝐞𝐣𝐞𝐜𝐭𝐢𝐨𝐧 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐥𝐲. I made this mistake early on. A “no” isn’t always about you. Sometimes it’s about them—investors often like to appear wealthier than they really are. 7) 𝐑𝐚𝐢𝐬𝐢𝐧𝐠 𝐦𝐨𝐧𝐞𝐲 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐝𝐞𝐬𝐩𝐞𝐫𝐚𝐭𝐞 𝐢𝐬 𝐚 𝐥𝐨𝐬𝐢𝐧𝐠 𝐠𝐚𝐦𝐞. I know sometimes this is hard to avoid but investors can sense desperation from a mile away. Walk into meetings with confidence, believing they’re lucky to get on your cap table. 8) 𝐊𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐮𝐩𝐝𝐚𝐭𝐞𝐝. Investors are people, and knowing others are excited about your idea gives them comfort. Set expectations upfront, send regular updates, and don’t just rely on email...pick up the damn phone. 9) 𝐑𝐢𝐝𝐞 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. When you secure one investment, it’s the best time to close another. Keep the energy going. This is underrated. 10) 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐚𝐧𝐝 𝐟𝐚𝐢𝐥𝐮𝐫𝐞 𝐥𝐨𝐨𝐤 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐭 𝐟𝐢𝐫𝐬𝐭. Both are full of “no’s.” The difference in a successful raise is they didn't give up. To all the founders out there fundraising...Stay positive, stay persistent, and keep building. 💙 #startups #venturecapital #fundraising

As a founder, I have made a ton of mistakes, but fundraising I (mostly) got right. This includes securing $400 million for my own startups over the years, but also helping fellow founders successfully with their investment rounds. At the same time, I have seen founders run disastrous and failed funding processes. The big difference is a proper process. Running a proper process enabled us to select the best investors to help us most at each stage. I never chased the highest valuation. I focused on finding the investor who could solve our biggest challenges for the next two to three years of growth. That only worked because I ran a proper process. So, what does a proper process look like? Every founder will have a view, but in my experience it includes eight golden rules: 1. Nail the story - Most important, but hardest part. Define a maximum of two to three key messages. Repeat them everywhere, in calls, emails, and on every slide of your deck. 2. Build a tight deck - Every slide reinforces those two to three key messages. Slide titles should summarise the key point, not just say “Market” or “Product”. 3. Raise the minimum - Ask for as little as you need. Far better to oversubscribe than face a never-ending process or failure to hit the target. I much prefer raising to hit the next milestones, prove progress, then raise bigger later at a higher valuation. 4. Do not obsess over valuation - Too often, founders chase the highest valuation, which then bites hard later with a painful down round. Valuation is driven by timing, traction, and demand. Focus instead on your ideal investor, the one(s) who can help solve your biggest challenges over the next two to three years. 5. Kiss a lot of frogs - Build a wide funnel of at least 50 targets for an early-stage raise. Prioritise your ideal investors, but keep optionality until the very end. Use warm intros where possible, ideally at partner level. Do not contact anyone until 100% ready. 6. Craft a killer intro - Short email, four to five bullets on the key pain points and “why now?”. Keep it short and punchy so a warm contact can forward it without rewriting a word. 7. Run a tight process - Hit everyone at the same time to create momentum. Keep competitive tension throughout by trying to move everyone at the same speed. Assume at least six to nine months. Make sure you have cash runway for longer. Show traction and results throughout. It is a big commitment, half of a founder’s time. 8. Prep your data room early - Financials, cap table, corporate structure, FAQs, all ready before serious conversations begin. I will cover how much to raise, capital strategy, investor mix, and specifically what is different for climate tech founders next week. But the foundation is this: fundraising is a process. Run it like one. This is part of a weekly series on scaling lessons from building PropertyGuru to NYSE and backing climate ventures at Wavemaker Impact and Planet Rise. Follow along if useful.

Time kills fundraising deals. A founder lost $500k by taking one week to create a financial model. I avoided this with my 3-step process 👇🏾 When raising VC, momentum is everything. The founder who lost out on that $500k check was asked for a financial model. Because they didn’t properly prepare, they had to take a week to make it from scratch. By the time they sent it over, the investor had moved on. Avoid this mistake by breaking your raise into three steps: pre-fundraising, fundraising, and maintaining. PRE-FUNDRAISING (6+ months before): People think fundraising is all about non-step investor meetings. They ignore the prep work. During this stage, you should: - Build your target investor list and connect the dots for warm intro requests - Prepare ALL docs (pitch deck, financial model, market calculations) - Draft email templates (forwardable emails, follow-ups) FUNDRAISING (2-3 months): In this phase, you’re: - Taking 4-5 investor meetings a day - Pitching and tweaking your deck weekly - Following up with investors (up to 3 times, then move on) - Responding to requests from investors in due diligence - Closing the round If you've done pre-fundraising right, you spend 100% of your energy on meetings and relationship-building, not scrambling to create documents. MAINTENANCE (ongoing): Traditional advice tells you always to be raising, but that’s wrong. Maintain relationships with investors with a system: - Send monthly investor updates - Schedule quarterly check-ins with high-priority investors Can you raise VC without this process? Of course! Can you raise VC without ANY process? Probably not. Before you raise venture capital, create a plan. Once you have a plan, see it through until the money is in the bank 💰.

10 years ago, I thought fundraising was about working harder. I was wrong. It's about working smarter. Here are 10 cheat codes I wish I knew then: 1. The 48-Hour Rule: Thank donors within 48 hours. No excuses. 2. The Calendar Rule: If it's not on your 12-month plan, it's a distraction. Say no with confidence. 3. The Second Ask Timing: Ask first-time donors again at 90 days, not 12 months. The window closes fast. 4. The Specificity Rule: "$5,000 funds one classroom" beats "$50K for our program" every time. 5. The 80/20 Audit: 80% of your revenue comes from 20% of donors. Spend your time there. 6. The Phone Call Multiplier: A 3-minute thank-you call = 5x retention vs. email alone. 7. The Question That Closes: "What questions do I need to answer for you to feel good about this?" Then stop talking. 8. The Handwritten Note: One handwritten sentence beats a templated email every time. 9. The Upgrade Path: Move donors up 50% at a time, not double. $100 → $150, not $200. 10. The Board Accountability Hack: Give board members ONE specific action per month. Not vague "help with fundraising." None of these require budget. None of these require permission. All of them work. Which one are you ignoring right now?

Before it was about getting donors to write checks. Now it’s about involving them in your ecosystem. Here’s 5 steps to get started today: You’re not just fundraising anymore. You’re onboarding stakeholders. If you want repeatable, compounding revenue from donors, partners, and decision-makers, you need to stop treating them like check-writers… …and start treating them like collaborators in a living system. Here’s how. 1. Diagnose your “center of gravity” Most orgs center fundraising around the mission. But the real gravitational pull for donors is their identity. → Ask yourself: What is the identity we help our funders step into? Examples: Systems Disruptor. Local Hero. Climate Investor. Opportunity Builder. Build messaging, experiences, and invites around that identity, not just impact stats. 2. Turn every program into a flywheel for new capital Stop separating “program delivery” from “fundraising.” Your programs are your best sales engine → Examples: • Invite donors to shadow frontline staff for one hour • Allow funders to sponsor a real-time decision and see the outcome • Let supporters “unlock” bonus services for beneficiaries through engagement, not just cash People fund what they help shape. 3. Use feedback as a funding mechanism Most orgs treat surveys as box-checking. But used right, feedback is fundraising foreplay. → Ask donors and partners to co-define what “success” looks like before you report back. Then build dashboards, stories, and events around their metrics. You didn’t just show impact. You made them part of the operating model. 4. Make your “thank you” do heavy lifting Thanking donors isn’t the end of a transaction. It’s the first trust test for future collaboration. → Instead of a generic “thank you,” send: • A 1-minute voice memo with a specific insight you gained from their gift • A sneak peek at a challenge you’re tackling and ask for their perspective • A micro-invite: “Can I get your eyes on something next week?” You’re not closing a loop. You’re opening a door. 5. Build a “Donor OS” (Operating System) Every funder should have a journey, not just a transaction history. → Track things like: • What insight made them first say “I’m in”? • Who do they influence (and who influences them)? • What kind of risk are they comfortable taking? • What internal narrative did your mission fulfill for them? Then tailor comms, invitations, and roles accordingly. Not everyone needs another newsletter but someone does want a seat at the strategy table. With purpose and impact, Mario

How to secure funding for your startup Lessons from the fundraising trenches: Securing funding is often a make-or-break moment for startups. It's not just about having a great idea; it's about convincing others to believe in your vision and capability to execute it. Key steps in the funding journey: 1. Perfect your pitch • Clearly define the problem you're solving • Articulate your unique solution • Demonstrate market potential and scalability • Present realistic financial projections • Highlight your team's expertise and passion 2. Know your numbers inside out • Understand your burn rate • Project your runway • Be clear on your valuation and why • Know key metrics: CAC, LTV, churn rate 3. Build relationships before you need money • Attend industry events and startup meetups • Leverage LinkedIn for strategic connections • Seek warm introductions to potential investors • Consider joining an accelerator program 4. Explore diverse funding options • Bootstrapping: Using personal savings or revenue • Friends and family rounds • Angel investors • Venture capital • Crowdfunding platforms • Government grants and subsidies • Bank loans or lines of credit 5. Prepare for due diligence • Organize all financial documents • Have legal agreements in order • Be ready to explain every aspect of your business Key insights from my experience: • Investors fund people, not just ideas Your passion, integrity, and ability to execute matter immensely. • Traction speaks louder than projections Early customers or users can validate your concept. • Be prepared for many "no's" before a "yes" Each rejection is an opportunity to refine your pitch. • Funding isn't success - it's fuel for growth Don't celebrate too early; the real work begins after funding. • Choose investors wisely They become partners in your journey. Ensure values align. Remember: • Bootstrap as long as you can Prove your concept before seeking external funding. • Understand the terms of any investment Seek legal advice to understand implications. • Be transparent about risks and challenges Building trust is crucial for long-term relationships. Securing funding is a journey that requires persistence, preparation, and adaptability. It's not just about the money; it's about finding partners who believe in your vision and can help you achieve it. What's your experience with startup funding? Any tips or cautionary tales to share with fellow entrepreneurs?

Last year, I worked with 50+ companies raising pre-seed or seed rounds. Everyone obsesses over the pitch deck. Not nearly enough people focus on the actual fundraising process. Process is a lot less sexy than pitching, but how well you run it can make a massive difference in outcomes. Here’s what I see the strongest founders do: → Be intentional about timing There's no magic number where if you hit X, you're guaranteed to raise Y. What matters is momentum. Ideally, you’re going out after a few months of compounding progress. If the business will look materially better in a couple months, and you can stomach the burn, it’s often worth waiting. → Build a real target investor list 100+ names and then tier it (1, 2, 3) Your 1s are the investors you want most on the cap table. Use 2s and 3s to warm up and pressure-test the pitch before going to your 1s. Figure out where you have warm intros vs. where you’ll go cold before you start outreach. → Create all materials upfront Have your data room ready before you send a single email. Financial model, pipeline, customer discovery, everything you know you’ll be asked for. Speed matters in a fundraise. You don’t want to create everything on the fly while momentum is building. → Anticipate the hard questions You probably have an idea of where investors will dig in. And you definitely know the questions you don’t want to get. Write them down. Build a simple FAQ with long-form answers. It’ll make you sharper in the room and gives you something thoughtful to send to investors who are really leaning in. → Write a strong blurb This becomes the backbone for intros, forwardables, and cold emails. The goal is to  clearly explain what you do, why it matters, and the momentum. Make it easy for an investor to say yes to a first call. → Time-bound your first meetings Once outreach starts, aim to stack first calls into a 1–2 week window. Most founders skip the list-building, start outreach immediately, and take meetings whenever they come in. That kills urgency because everyone is at a different point. Start outreach a couple weeks before you take meetings and schedule in advance so you can run a tight process. A tight process won’t save a business without velocity or venture-scale potential. But when those ingredients are there, process is often the difference between an okay fundraise and a great one. What else would you add?

This year, eight of my CEOs successfully closed Series A rounds, ranging from $9M to $45M. Here are 10 key takeaways from their experiences that can help you navigate your own fundraising journey: 1) Rounds took longer than anticipated. On average, they took twice as long as initially planned, largely because VCs are moving much slower than before. 2) There's no pressure for a VC to commit, allowing them to draw out the process. Many VCs strung founders along. My most effective CEOs leveraged backchanneling from existing investors and relationships to cut through the noise and focus on genuine interest. 3) VCs wait for signals. Don't expect a quick "yes." VCs often hold out until they see strong signals of other investors committing. Each CEO effectively had to build a coalition of interested parties. 4) Craft your FOMO. Every CEO found a unique way to create a sense of urgency and healthy competition among potential investors. This is a delicate balance; you don't want to push too hard and risk a "no." 5) Relationships matter. Every single Series A was led by a VC with whom the founders had a prior relationship from their seed round. Nurture those connections! 6) Prior investor validation is key. All rounds included follow-on investments from prior investors, serving as a powerful signal of confidence. 7) Two years of runway is essential. Be prepared to demonstrate a clear path to at least two years of runway. This shows stability and thoughtful planning. VCs are wary of short turnaround times and want to avoid emergency financing situations. 8) The bar for PMF is high. The bar for product-market fit and traction is higher than ever. Show strong, undeniable evidence of your market validation. 9) Be ready to adjust expectations. Some CEOs had to adjust down their original Series A expectation. They were able to put together operating plans that cut down on costs to stretch runway and do more with the original capital, thereby reducing their overall ask. 10) Your network is your net worth. The power of existing relationships and warm introductions cannot be overstated in this competitive landscape. The VCs who went deep didn't come from cold emails or random LinkedIn lists; they came from warm intros from investors or relationships the CEOs had personally cultivated. Good luck to everyone raising. It is possible! You just need to be thoughtful and have a strong support network behind you. Any other fundraising advice or challenges to share? #startups #venturecapital #founderstories #seriesA #siliconvalley