Nonprofit Campaign Visuals

Playful Visuals: The secret sauce of viral brands. Your customers will lose interest on your product if you communicate through dry, instructional visuals and static product presentations. But what if discovering a product felt as engaging and delightful as playing on a playground? +60,000x faster – Visuals are processed far more quickly than text. +2x more likely to be shared – Playful content spreads faster. +48% higher engagement – Gamified experiences captivate audiences. >>Your Product is an Experience<< Play evokes joy and triggers dopamine release, enhancing memory, motivation, and emotional connection. When beauty products are presented in a fun and interactive way, they transform from simple cosmetics into immersive self-care rituals. Imagine a vibrant scene: a user’s hands gleefully applying a rich, textured cream, colors swirling in motion, a splash of shimmer catching the light. The product is no longer just a cosmetic; it’s an invitation to creativity, emotion, and self-expression. This visual storytelling captivates the imagination, making beauty routines feel effortless and exciting. + 23% better recall – Learning by doing beats passive learning. + 89% engagement boost – Game-like elements keep users invested. + 22 x stronger memory retention – Story-driven visuals leave lasting impressions. → Hands: The Ultimate Storytellers. Hands express personality, movement, and playfulness, making them powerful tools in beauty marketing. + Hands delicately blending makeup create a sense of artistry and skill. + A playful splash of cream on the skin conveys freedom and fun. + Interactive gestures, swiping, dabbing, or mixing, draw viewers into the experience. By showcasing hands in action, brands create an instant connection between the product and the consumer, making beauty feel tangible, inviting, and alive. + 5% retention – Of what we hear. + 10% retention – Of what we read. + 75% retention – Of what we practice. → Visual Playfulness Sparks Curiosity Don’t be afraid to infuse whimsy into your beauty visuals. + Stop-motion animations can make beauty products come to life. + Bold, colorful visuals grab attention and inspire experimentation. + Gamification, badges, challenges, interactive features, creates excitement. + Humor, memes, and quirky animations make brands feel approachable. + Community engagement through challenges, stickers, and shared content. Final thoughts. Playful visual communication isn’t just about fun, it’s a strategic tool for engagement, brand loyalty, and virality. Whether through dynamic animations, interactive design, or immersive storytelling, beauty brands that encourage customers to play, experiment, and explore are the ones that stand out. Find my curated search of examples and get inspired for your next Hit. Featured Brands: Belif BigLip From This Island Glossier Glowery Ksuu Laniege Purpur Quick beauty Rhode Sundae Vaay #beautybusiness #beautyprofessionals #beautycommunication #beautymarketing

🌱 UX Storytelling. We can’t build empathy with facts alone. Practical guidelines on how to present a strong case, get a buy-in and make a lasting impact. ✅ User stories build empathy by putting audience in users’ shoes. 🚫 Poor stories are predictable, unrealistic and hard to relate to. ✅ Good stories are unexpected, sincere and memorable. ✅ Powerful stories leave enough room for interpretation. ✅ Nothing is more powerful than a story that elevates emotions. ✅ An engaging story is a conversation, not a one-way broadcast.   ✅ First, set the context, state the problem and show the impact. ✅ Then suggest steps to take and a strategy to resolve the problem. ✅ If you seek a broad exploration of ideas, reveal fewer details. ✅ If you want a focus on a specific problem, reveal a lot of detail. ✅ Explain the context: time, project, team, background, goals, scope. ✅ State the problem: users, quotes, videos, photos, insights, findings. ✅ Show a resolution: activities, timeframe, people, recommendations. 🚫 Nothing breaks the story more than lack of meaningful resolution. ✅ To have impact, make your audience want your characters to win. Stories don’t have to be long and intricate to be impactful. When presenting, I always start by setting the right expectations first. I explain the problem we’re solving. Show current experience and why we are changing it. Showing customers and explain how they use the product. Whenever possible, I include video clips and direct quotes from usability testing. Then I walk through the entire process of what we’ve been working on. The design decisions made. Their impact on business. Decisions rejected. Revised. Tested. Revisited. Explain how we’ll measure if we are successful or not. And finally wrap-up with a suggestion for short-term and long-term strategy, and actionable next steps. Leave fewer questions to be asked, and answer questions before they happen. When no questions are left, and all concerns are addressed, the easiest thing to do is to agree and approve. Show the path there, and it will be taken more often than not. Useful resources: A Guide To Effective UX Storytelling, by Mayya Azarova, Ph.D. https://lnkd.in/efNm-7gV How to Use Storytelling in UX Research, by Allison Grayce Marshall https://lnkd.in/eZ2aGwkU Strategic Storytelling for Designers, by Saielle DaSilva https://lnkd.in/e3Bb9X7C Storytelling Framework: Pillars of Story (free PDF), by Peter von Stackelberg https://lnkd.in/epRvCuNQ Storytelling Design Principles (book), by Anna Dahlström https://lnkd.in/e43sWs-b Storytelling for UX (book), by Whitney Quesenbery, Kevin Brooks https://lnkd.in/ez_AXz2G Happy storytelling, everyone! 🎉🥳

Most assume data stories will consist entirely of charts, but that’s not always the best approach. Sometimes, non-data visuals do a better job at structuring ideas, clarifying relationships, and guiding decisions. Yes, bar charts, line charts, and scatterplots help communicate key findings and insights, but data storytelling isn’t just about presenting numbers—it’s about explaining, persuading, and driving action. That’s where non-data visuals can help. They can establish the problem, clarify key concepts, and frame possible solutions in a way that is easier to grasp. Here are a few examples of how you might use non-data visuals: 𝐕𝐞𝐧𝐧 𝐝𝐢𝐚𝐠𝐫𝐚𝐦 → 𝐒𝐡𝐨𝐰𝐬 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐚𝐧𝐝 𝐨𝐯𝐞𝐫𝐥𝐚𝐩𝐬 📌 Use case: Analyzing customer behavior across two product categories. "60% of Product A users also use Product B, but 40% don’t. This suggests an opportunity for cross-selling." 𝐇𝐢𝐞𝐫𝐚𝐫𝐜𝐡𝐲 𝐩𝐲𝐫𝐚𝐦𝐢𝐝 → 𝐈𝐥𝐥𝐮𝐬𝐭𝐫𝐚𝐭𝐞𝐬 𝐡𝐢𝐞𝐫𝐚𝐫𝐜𝐡𝐲 𝐚𝐧𝐝 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬𝐢𝐨𝐧 📌 Use case: Explaining the drivers of customer satisfaction. "At the base level, customers expect reliability. Moving up, customer support influences satisfaction, but at the top, personalization creates long-term loyalty." 2𝐱2 𝐦𝐚𝐭𝐫𝐢𝐱 → 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐳𝐞𝐬 𝐚𝐧𝐝 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞𝐬 📌 Use case: Evaluating marketing strategies based on impact vs. effort. "High-impact, low-effort strategies (top-right quadrant) should be our priority—like social media campaigns. Meanwhile, high-effort, low-impact tactics like print ads should be reconsidered." Great data storytelling blends science (data) with art (visual communication). The best stories aren’t just about numbers—they help your audience understand what’s at stake and what to do next. What’s a non-data visual you’ve used (or seen) that made an impact? 🔽 🔽 🔽 🔽 🔽 📬 Craving more of my data storytelling, analytics, and data culture content? Sign up for my newsletter today: https://lnkd.in/gRNMYJQ7 📚Check out my new data storytelling masterclass: https://lnkd.in/gy5Mr5ky 🛠️ Need a virtual or onsite data storytelling workshop or speaker? Let's talk. https://lnkd.in/gNpR9g_K

Death by Carbon Count. Murdered by Metrics. Spent Saturday morning in the supermarket. Not shopping for groceries. Hunting for proof. Proof that sustainability doesn't have to hide in a 200-page report or get lost in a spreadsheet jungle. I was benchmarking. Looking for brands getting it right, right there on-shelf. Recycled content worn like a badge. Carbon savings turned into conversation starters. Supply chains told as stories worth reading. Earlier that week, I'd sat through a sustainability presentation what might've been the driest sustainability presentation known to man. My mind drifted... Slide after slide of numbers that all blurred together. (anyone that knows me, knows I'm not a numbers person!). Then one simple infographic popped up. A town rebuilding after a storm. Suddenly I wasn't reading data. I was there. That's the power of visual storytelling. And that's exactly what belongs on-pack. Because if sustainability only lives in a strategy deck, it won't reach the people it needs to. It has to show up where it counts. On screen. On shelf. In hand. Consumers don't connect with decimals. But they remember the juice bottle that paired its footprint with its flavour. The chocolate box that gave a factory a face. That's sustainability with a pulse. Told at eye level. Every brand has the data. Recycled content. Sourcing claims. Emission charts. Few turn those numbers into something you can see, feel, or understand at a glance. That's your opportunity. Start with communicating the aim. What's the story? Plastic-free future? Circular design? Local impact? Add then these to the pack in a simple, engaging way. Spell things out. Then show the Actors. The growers. The drivers. The factory floor. Put people on the pack, not just percentages. Frame the Aspiration. Kitchens where scraps become tomorrow's meal. Beaches without litter. Gardens with bees. Paint the picture. Vividly. Visuals stick. Corny but true. Get it right, and your packaging doesn't just exist. It engages, educates and builds trust. What's your packaging saying right now? Message clear, or lost in the bin? _______________________________ Kicking off hashtag#30WildPackagingWins. I'll be posting an example of sustainable packaging every day this month in the run-up to the Sustainable Packaging Summit 📅 When: 10th–12th November 2025 📍 Where: Utrecht, Netherlands If you're into new ideas, new materials, new formats, and the occasional curveball, follow along. Thinking of joining the summit? Use LISAC20 for 20% off tickets. Details in the comments. Hope to see you there! #SPS2025 #SustainablePackagingSummit

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟵: 𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 - 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱'𝘀 𝗙𝗮𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱! Hey marketing amigos! We've built our city, charted our course, and woven a captivating tapestry of stories. But how do we present this masterpiece to the world? That's where Visual Identity comes in – the vibrant mask your brand wears, the colors that paint your story, the visual language that speaks volumes before a word is uttered. Think of it as your brand's first impression, the silent handshake that sets the tone for every interaction. It's not just about logos and fonts; it's about the entire visual ecosystem – your website design, packaging, social media visuals, even the way your office space looks. Why is a strong visual identity so crucial? Because it grabs attention, builds recognition, and evokes emotions. Just like Coca-Cola's iconic red and white or Airbnb's warm, welcoming imagery, a consistent and compelling visual identity makes your brand stand out from the crowd, lodges itself in your audience's minds, and shapes their perception of your values and personality. Painting your brand's masterpiece: To create a visual identity that resonates, ask yourself: - What are your brand's core values and personality? What emotions do you want to evoke? - Who is your target audience? What visual cues resonate with them? - What makes you unique? How can your visuals differentiate you from the competition? Once you have the brushstrokes, start painting: - Create a consistent system: Develop a logo, color palette, typography, and design guidelines that work together seamlessly. - Be mindful of cultural nuances: Adapt your visuals to different markets and audiences. - Stay consistent: Apply your visual identity across all touchpoints for maximum impact. Visual identity masters: Look at Apple's minimalist elegance, Red Bull's bold energy, or Dove's empowering imagery. These brands have crafted visual identities that are not just aesthetically pleasing but also deeply connected to their core values and resonate strongly with their target audiences. Remember: Your visual identity is the first brushstroke on your audience's canvas of perception. Make it bold, make it memorable, and make it true to your brand's essence. With a consistent and compelling visual language, you can turn your brand into a recognized icon, etched in the minds and hearts of your audience. Found this helpful? Click the like button and share with your folks! Any marketing terms giving you trouble? Leave 'em in the comments, and I might explain them next time Stay tuned for Episode 10: Brand Voice - Your Brand's Unique Melody in the Marketing Cacophony! #JargonBusters #VisualIdentity #Branding #Design #Marketing

Much of my work focuses on making brands look more creative. My honest advice, most of the time, is to do the same four things again. How is it that these campaign ads are logo-less, and you know exactly which brands I'm talking about? This is the brand recognizability that every company dreams of. But how do you achieve this? A lot of people think brand content is trendy reels and fun, cute feeds. But really, it's more about what you DON'T do than what you DO. A visual system is a set of repeatable cues your brand uses everywhere: - The same hues - The same textures - The same graphics - The same fonts - The same photography treatment - Etc etc. But having a visual system in place is only one part of the work, and it's the easiest part. The hard part is actually staying consistent. Staying inside it, ad after ad, year after year, until people recognize you without the logo, that's the actual work. A lot of this comes down to the feeling you want to convey. How do you want people to perceive you, and how can your repeatable visual system get you there? "So Anna, what are those 4 things brand need to do?" you might ask. Well: - Protect what's already working. Before you touch anything, know which specific cues are already carrying recognition. Whatever changes next, those don't. - Say no to your own team's boredom. Internal teams get tired of a system years before the audience even notices it exists. Half the job is refusing the ninth "let's freshen this up." - Run a blind test. Cover the logo before anything ships. Show it to someone with no context. If they can't name the brand, the system isn't finished. - Outlast the campaign. A cue only starts working once it survives longer than one campaign cycle. Most brands quit about two years before repetition would have paid off. Great examples of feelings you get in the campaign images: - rhode: glazed, dewy, uncluttered, sensory indulgence. - Heinz: timeless, playfully everywhere, premium, careful. - Durex: playful, approachable, safe, inclusive, pleasure first. - McDonald's: nostalgic, playful, comforting, indulgent. Which one of these images did you clock without needing the caption?

When Design Becomes Democracy: The Branding That Helped Win NYC 🍎 Walk through Queens or Brooklyn, and you can't miss it: that bold blue-and-mustard palette plastered on lamp posts, storefronts, subway entrances. Not the safe corporate navy of typical political campaigns. Not another sterile template. Instead? Taxicab yellow. MetroCard colors. Hand-painted bodega awnings. Zohran Mamdani's campaign didn't just break the political branding mold, it rebuilt it from the streets up. Designer @AneeshBhoopathy (working with @Forgecooperative) created a visual identity that feels less like a campaign and more like your neighborhood. The hand-lettered wordmark carries an authenticity no focus-grouped logo could touch. This wasn't aesthetic for aesthetic's sake. Design is positioning. Design is strategy. Design is a promise. Here's why this matters: In a race against establishment figures like Andrew Cuomo, Mamdani's branding became differentiation as disruption. While opponents spoke in the visual language of power and polish, Mamdani spoke the language of the street corner, the subway platform, the corner store. Every color choice was a neighborhood. Every typographic flourish rejected corporate blandness. The saturated palette didn't whisper, it shouted: "We are not like them." Mamdani understood something his opponents didn't: In a city exhausted by politicians who all look and sound the same, being visually honest is revolutionary. Design isn't just what it looks like. Design is what it says about who you serve. When done with intention, design shapes perception before a single word is read. It builds trust before a single speech is heard. Mamdani's Democratic Socialist primary victory wasn't because of the branding. But the branding was the visual manifestation of everything that set him apart: authenticity, community rootedness, and a willingness to reject the playbook entirely. The lesson: Don't ask "What do campaigns usually look like?" Ask "What does our community look like? What colors live in their daily lives? What typography do they trust?" When your visual identity is truly of the people you serve, they don't just notice it. They recognize themselves in it. And that changes everything. Can design really shift political outcomes? Drop your thoughts below. 👇 #PoliticalDesign #BrandStrategy #CampaignDesign #NYC #DesignMatters #VisualIdentity #ZohranMamdani #Branding #IdentityDesign

Am I the only brand designer who hates seeing logos everywhere? Nothing screams insecure brand like a poster, slide, billboard, hoodie and email footers all shouting the logo at you. It feels cheap, like a watermark on every thought. Last week I walked past a billboard that could have been interesting. Big photo, nice headline, then a the logo, huge in size, placed in two different versions. All I remembered was the clutter. When you overuse the logo, people stop seeing the brand and start seeing noise. Instead, strong brands build recognition without shouting their name every five seconds. Think McDonald’s. You can crop the Golden Arches into a corner, show a red panel with fries arranged as lines, or use that ketchup red and yellow and your brain fills in the rest. Tesco can lead with just one elements and no name, Heinz can drop the wordmark entirely and you still know who is speaking. That is identity as a system, not a sticker. And before someone shouts at me, I GET IT, a startup is not McDonald’s. In the early stage you need clear labeling. But the trick I think lies in using the logo as a signature, not a blanket. Your goal is to create brand cues that travel on their own. Here is how I approach it: • Pick two or three assets you can repeat everywhere: a color that is truly yours, a type system with character, a photography or illustration style, a layout rhythm, a tone of voice people can quote. • Design every touchpoint to feel like you even if the logo falls off. Test it. Cover the logo on a slide or ad. If it still feels like your brand, you are doing it right. • Place the logo with intent. Clear, consistent, same size rules, generous breathing room. Signature, not wallpaper. • For early stage companies: keep the logo present on high intent pages and sales materials, then let brand cues carry the storytelling on social, content and campaigns. People remember patterns faster than they remember names. Distinct color, shape, type and tone create memory hooks. Repetition builds trust. Overexposure creates banner blindness. The logo is not the brand. The logo is the receipt. Curious to hear your take: where do you see logos overused, and which brands do you think nail recognition without shouting? #BrandStrategy #VisualIdentity #DesignThinking #Marketing #BrandingTips

As a designer, I love Zohran Mamdani's campaign branding because it feels personal, not committee-made. The Mamdani branding felt like New York life: hand-drawn warmth, bold blue, red and orange you could spot from a distance, and references you actually see on the street. It didn’t try to impress, it tried to belong to a city. What I love most is how considered it was. The branding held up everywhere: posters, merch, social, video, events, the website. The language stayed simple and human, and it showed up in multiple languages, which matters in a place as mixed as NYC. People weren’t talked at, they were spoken with. There’s a lesson here for policy comms. Being distinctive wins the first five seconds. A single clear message, delivered in formats people already use, will travel further than a list of talking points. When the identity is bold and strategic, it earns trust faster because it feels like it comes from somewhere. The Brussels bubble is its own noisy environment. If you want influence here, you have to be noticeable for the right reasons. Root your visuals and tone in the world your audience recognises, design visual branding that works from street to boardroom to events. Commit to it and go all in rather than watering it down. Key takeaway for me is: You don’t earn attention by blending in. You earn it by being clear, culturally aware and brave enough to stand out.

🔍 𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗣𝗶𝗲 𝗖𝗵𝗮𝗿𝘁𝘀 𝗮𝗻𝗱 𝗚𝗿𝗮𝗽𝗵𝘀! 🎨💡 We’ve all seen the same old pie charts, bar graphs, and line charts. But what if we could present technical information and data in more engaging, creative, and memorable ways? The world of data visualization is evolving, and it's time to break out of the traditional chart mindset! Here are some fresh approaches to presenting technical information through illustrations that will captivate and inform: 𝗜𝗻𝗳𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: Think of it as the storytelling of data! Infographics combine design, icons, and illustrations to visually guide the audience through complex concepts in a clear, compelling way. They’re perfect for summarizing large amounts of information at a glance. 🖼️📊 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗜𝗹𝗹𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Instead of a simple bar graph, why not use illustrated elements that represent the data? For instance, using icons, animated figures, or custom illustrations to show how data plays out in real-world scenarios. This method makes abstract numbers feel more tangible and human. 👩💻🌍 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗩𝗶𝘀𝘂𝗮𝗹𝘀: Make the data come to life with interactive illustrations! Whether it’s a clickable infographic or an interactive diagram, these visuals let the audience explore data points at their own pace, creating a more engaging experience. 🖱️✨ 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗮𝗴𝗿𝗮𝗺𝘀: Instead of static charts, use narrative diagrams to guide your audience through the data step by step, much like a journey. This method works great for processes, workflows, or any complex system that needs to be broken down into digestible parts. 🗺️🔄 𝗠𝗼𝘁𝗶𝗼𝗻 𝗚𝗿𝗮𝗽𝗵𝗶𝗰𝘀 & 𝗔𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻: What better way to make data exciting than with motion? Animated charts or flowing data visualizations can help bring static information to life, drawing in the audience with movement and interactivity. 🎥⚡ By moving beyond traditional graphs, we’re embracing a new wave of creativity in technical communication. Data doesn’t have to be boring—it can be vibrant, insightful, and even fun! Have you experimented with new ways of presenting data? What methods do you think are the most effective? Let's discuss how we can transform technical information into visual masterpieces! ✨ #DataVisualization #TechCommunication #CreativeDesign #Infographics #Illustration #UXDesign #DataStorytelling #Innovation