Developing Recruitment Marketing Strategies

Louder for the people at the back 🎤 Many organisations today seem to have shifted from being institutions that develop great talent to those that primarily seek ready-made talent. This trend overlooks the immense value of individuals who, despite lacking experience, possess a great attitude, commitment, and a team-oriented mindset. These qualities often outweigh the drawbacks of hiring experienced individuals with a fixed and toxic mindset. The best organisations attract talent with their best years ahead of them, focusing on potential rather than past achievements. Let’s be clear this is more about mindset and willingness to learn and unlearn as apposed to age. To realise the incredible potential return, organisations must commit to creating an environment where continuous development is possible. This requires a multi-faceted approach: 1. Robust Training Programmes: Employers should invest in comprehensive training programmes that equip employees with the necessary skills for their roles. This includes on-the-job training, mentorship programmes, online courses, and workshops. 2. Redefining Hiring Criteria: Organisations should revise their hiring criteria to focus more on candidates’ potential and willingness to learn rather than solely on prior experience or formal qualifications. Behavioural interviews, aptitude tests, and probationary periods can help assess a candidate's ability to learn and adapt. 3. Partnerships with Educational Institutions: Companies can collaborate with educational institutions to design curricula that align with industry needs. Apprenticeship programmes, internships, and cooperative education can bridge the gap between academic learning and practical job skills. 4. Lifelong Learning Culture: Encouraging a culture of lifelong learning within organisations is crucial. Employers should provide ongoing education opportunities and support for professional development. This includes continuous skills assessment and access to resources for upskilling and reskilling. 5. Inclusive Recruitment Practices: Employers should implement inclusive recruitment practices that remove biases and barriers. Blind recruitment, diversity quotas, and targeted outreach programmes can help ensure that diverse candidates are given a fair chance. By implementing these measures, organisations can develop a workforce that is adaptable, innovative, and resilient, ensuring sustainable success and growth.

The old way: Manual screening of thousands of CVs. The new way: #Agentforce. Capita's contact centre job listings attract tens of thousands of applications. Customers need those centres staffed up fast. But manual workflows have slowed the process, impacting candidates and customers. That’s why Capita's recruitment-as-a-service will use Salesforce Agentforce #AI agents to automate candidate matching and engagement. So they can help their customers fill business-critical roles – fast. Agentforce will help Capita quickly transform the recruitment process by autonomously taking action on early-stage tasks, such as enabling candidates to find jobs that fit their needs, assessing thousands of CVs in seconds, and narrowing the candidate pool for a potential match. For example, a recent graduate might come to Capita’s website looking for a position. Agentforce will ask what they’re looking for, prompt them to upload their CV, instantly analyse it, and suggest relevant roles. Once they apply, Agentforce can then suggest next steps for the human recruiter, helping them move qualified candidates through the hiring process faster — a significant advantage for businesses that need to keep thousands of roles filled or staff up quickly for holiday seasons and peak campaigns. Read their story: https://lnkd.in/eZpjbfS9

Everyone in Silicon Valley is hiring. Very few are hiring well. Every day on Instagram, I get DMs from candidates frustrated by how broken the job market feels. And on LinkedIn? Recruiters are just as overwhelmed. So over the last three weeks, I’ve been meeting with recruiters and marketers in my network to understand where things are actually breaking down. The takeaway: it’s not a talent shortage - it’s signal overload. If you’re a recruiter drowning in resumes, intro calls, and “on paper they looked great,” here are three ways to make your life easier and attract better talent:  1. 𝗛𝗶𝗿𝗲 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰: Not a generic “We’re hiring a Marketing Lead - apply here.”I mean showing the process. Post a video explaining what you’re actually looking for. Share anonymized examples of what moves candidates forward (and what doesn’t). Talk about the good, the bad, and the messy. It creates social buzz, builds trust, and teaches candidates how to stand out before they apply.  2. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗵𝗶𝗴𝗵𝗲𝗿-𝘀𝗶𝗴𝗻𝗮𝗹 𝘀𝗰𝗿𝗲𝗲𝗻𝗶𝗻𝗴 𝘀𝘁𝗲𝗽: Instead of endless intro calls, give candidates a short, async exercise tied to the real job - a Loom walkthrough, mini case, or 30-minute prompt. High-intent candidates lean in, low-intent ones opt out. You get a real signal before the first call. Candidates save time, and interviews become conversations, not auditions. I’ve been exploring tools like The Aurora Co. (www.theauroraco.com) which let recruiters create role-specific, AI-scored case exercises with structured feedback and analytics.  3. 𝗣𝘂𝗯𝗹𝗶𝘀𝗵 𝗮 “𝗪𝗵𝘆 𝗬𝗼𝘂 𝗪𝗼𝘂𝗹𝗱 𝗛𝗮𝘁𝗲 𝗧𝗵𝗶𝘀 𝗝𝗼𝗯” 𝗽𝗼𝘀𝘁: Instead of overselling the role, be radically honest. Share what’s messy, what’s unclear, and what kind of person will struggle in this job. Is it scrappy? Under-resourced? Fast-changing? Say that. The wrong candidates will self-select out immediately, and the right ones will lean in harder. Recruiters waste less time on misaligned interviews, and candidates walk in with eyes wide open - which makes every conversation higher quality.

📱 My phone’s been blowing up lately—colleagues on both sides of the hiring game are venting about the same thing. Job seekers can’t land roles, and hiring managers can’t find people who actually stay. About half of my network who were job-hunting have found something, but the other half are still stuck in the grind. Meanwhile, companies tell me that even when they do make a hire, retention is a nightmare—new employees are bouncing within six months. The disconnect is real: companies are hiring, candidates are applying, but something is clearly broken. Traditional hiring—bloated job descriptions, ATS black holes, and never-ending interview rounds—is failing everyone. So, what needs to change? 🔄 Here’s what I’ve seen work: ✅ Ditch the ATS Dependence – Get back to human recruiting instead of relying on keyword filters. ✍️ Fix Job Descriptions – Make them clear, real, and relevant—cut the jargon. 🤝 Prioritize Personal Connections – Hiring managers should actively engage instead of passively posting. 🎯 Focus on Skills, Not Just Titles – Look at what candidates can actually do, not just where they’ve been. ⏳ Speed Up the Process – The best talent won’t wait around for a four-week approval cycle. 💬 Improve the Candidate Experience – Give real feedback and make the process transparent. Here’s a real-world fix I put in place: At a previous company, the hiring pipeline was a mess—ATS filters blocked great candidates, and the process dragged on. I introduced a referral-first hiring approach, tapping employees’ networks before posting publicly. We also replaced multiple early-stage screenings with a 30-minute call with the hiring manager. 📉 Time-to-hire dropped 35% 🎯 Quality of hires improved—better fits, fewer regrets 📈 Retention rates increased—candidates knew exactly what they were signing up for 🔑 Bottom line: Hiring is broken, but it doesn’t have to be. The best hires come through real connections, not algorithms. What’s been your biggest hiring (or job search) frustration lately? Drop a comment 👇 #Hiring #Recruiting #JobSearch #TalentStrategy #HR #FutureOfWork

Top talent will NEVER join a company with a mediocre recruiting process. They assume the rest of your company matches that experience. Yet most leaders treat their recruiters like transactional rubber stampers — then wonder why they can't hire A-players. The reality: how you treat your recruiters gets reflected in your recruiting process. Treat them like cogs in a machine? That's EXACTLY how they'll treat your candidates. Here are 8 ways treating recruiters as strategic partners transforms your hiring: 1. Give them a seat at leadership meetings A biz recruiter pitched "we need an implementation specialist" for months. Candidates weren’t biting. Then she learned this hire would unlock a $2M contract. Changed her pitch to "we need this role to hit Q3 revenue." Filled in 2 weeks. 2. Make recruiting metrics visible company-wide When engineering managers check recruiting dashboards daily, magic happens. One team went from "where's my hire?" to "I see 3 strong candidates entering final rounds." Transparency turns recruiting from blame game to team sport. 3. Let them push back on unrealistic demands A recruiter shared w/ me why she quit her last role: "I was tired of smiling when they wanted senior engineers for junior salaries." Smart companies empower recruiters to say, "that's unrealistic." The rest lose their best recruiters. 4. Include them in offer strategy, not delivery Watched a startup land their dream candidate in 48 hours — beating higher cash offers — because their recruiter could negotiate on the spot. Most make recruiters deliver pre-baked offers like pizza. 5. Invest in their tools like engineering Teams tracking candidates in Google Sheets wonder why they can't compete. Companies investing in real recruiting tools see 4x productivity gains. Your engineers get the latest MacBooks. Why make recruiters work in spreadsheets? 6. Give them time to build relationships One Gem customer filled 70% of roles in 3 weeks. How? They maintained relationships with past candidates for YEARS. Most measure recruiters on this month’s roles they need to fill. So they spam everyone and start from zero next quarter. 7. Empower them with data "Trust me, the market's tough" doesn't move executives. "Your salary range is 25th percentile — here's the data" does. Give recruiters access to data and industry benchmarks. Watch them become business partners overnight. 8. Celebrate their wins like revenue That top 1% engineer who chose you over FAANG only happened thanks to your recruiter — celebrate them like AEs winning deals. Ring the gong. Most companies only notice recruiters when hiring stops. TAKEAWAY In this market — 2.7x more applications, 90% unqualified — the difference isn't headcount. It's whether you treat recruiters as strategic partners or paper pushers. Your recruiters are interviewing for new jobs right now. Still think they're just order-takers?

After building TestGorilla from 0 to thousands of customers across 100+ countries, I've learned that most companies fail at hiring before they even post a job. Here are the 5 steps that separate world-class hiring from expensive mistakes: 1) Define your talent requirements (most skip this) "We need a great developer" isn't a hiring strategy - it's wishful thinking. Great companies get surgical about exactly who they're looking for: • Specific technical competencies (not just "knows Python") • Required experience levels for each skill • Cultural attributes that predict success in YOUR environment • Growth trajectory you need (steady performer vs. high-potential) Vague requirements = mediocre hires. Every time. 2) Identify their decision drivers (this is where magic happens) You're not just competing on salary. Top talent has options. Ask yourself: • What frustrates high performers in their current roles? • What career aspirations keep them up at night? • What would make them leave a "safe" job for yours? • What do they value more than money? When you understand their psychology, you can craft offers that speak to their souls, not just their bank accounts. 3) Design your evaluation framework (objectivity beats gut instinct) Most hiring decisions are made in the first 10 seconds of an interview. That's not evaluation - that's bias confirmation. Build systems that predict actual performance: • Skills-based assessments that mirror real work • Structured interviews with consistent scoring • Objective measures of potential and values fit • Efficient processes that respect everyone's time Data beats "good vibes" every single time. 4) Establish your selection criteria (know your non-negotiables) What actually distinguishes your top performers from average ones? And here's the harder question: Why should A-players choose your process over companies with bigger brands and deeper pockets? Your hiring process IS your product. Make it remarkable: • Faster time-to-decision than competitors • More meaningful evaluation than "tell me about yourself" • Clearer communication throughout • Genuine respect for candidates' time and expertise 5) Communicate your hiring philosophy (story beats specs) Stop posting job descriptions that read like legal documents. Start telling stories: • Why does this role exist? • What impact will this person have? • What's the vision they'll help build? • What's your approach to finding and developing talent? People don't join companies. They join missions. TAKEAWAY: Most companies treat hiring like procurement - find the cheapest resource that meets basic requirements. World-class companies treat hiring like product development - deeply understand your users (candidates), design remarkable experiences, and iterate based on data. The companies that master this don't just fill roles faster. They build competitive advantages one hire at a time.

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁: 𝗧𝗵𝗲 𝗢𝗧𝗚 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 In our continuous exploration of how AI is revolutionising HR practices, today we spotlight a pioneering initiative by OTG, an airport hospitality leader. Their recent shift towards automating recruitment processes showcases a significant leap in HR innovation. 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: OTG's Automation Drive OTG has embarked on an ambitious journey to enhance their recruitment by integrating advanced AI tools. This strategic move is designed to streamline hiring, improve candidate fit, and significantly reduce the time spent on administrative recruitment tasks. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗕𝗼𝗼𝘀𝘁: By automating initial screening and administrative duties, OTG has cut down the hiring cycle, allowing HR professionals to focus on strategic decision-making and personal interactions. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝗳 𝗛𝗶𝗿𝗲: AI-powered tools have enabled better matching of candidates to job requirements, improving the overall quality of hires and reducing turnover. 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: As OTG expands its operations across various airports, AI recruitment tools scale accordingly, providing consistent and reliable support in handling large volumes of applications. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻𝘀: While the transition has propelled significant gains, it also posed challenges. Adapting to new technologies required shifts in workflow and a keen focus on maintaining the human touch in HR practices—critical in the hospitality industry. 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 OTG's case provides valuable insights for HR professionals considering similar technological enhancements. It highlights the importance of choosing the right tools, customising them to fit organisational needs, and balancing tech-driven efficiency with essential human elements of recruitment. https://lnkd.in/gRTk_yxu #DrJaclynLee #HRInnovation #AIRecruitment #CaseStudy #HospitalityIndustry #HRTech

Hey Salespeople: Last week, I interviewed 13 experts on AE hiring. Some less common best practices: 1. Conduct structured interviews where each interviewer asks a pre-determined set of questions and scores candidates against a rubric tied to your ideal hiring profile. 2. Certify interviewers so they score candidates similarly on the rubric described in #1 above. 3. Work hard to get bad-fit candidates to self select out by making the non-negotiables (ex: pipe gen) of the job crystal clear. 4. Require a real-time writing exercise: Have candidates craft a cold email or follow-up email in real-time to assess their writing and communication skills. Open debate on whether to allow the use of AI. 5. Seek AEs with high agency - people who demonstrate a proactive approach, initiative, and problem-solving skills 6. Conduct well-structured onboarding to provide new hires with the knowledge, skills, and resources they need to excel Full synthesis of the conversations here: https://lnkd.in/eGgJRg3D

TRUTH bomb of the day: People connect with people, not faceless corporations on social. This insight helped two merging health systems successfully rebrand without losing their employees' trust. When Beaumont Health and Spectrum Health merged into Corewell Health, they were up against: - 21 hospitals becoming one brand - 300+ outpatient locations needing alignment - 65,000 employees wondering "what's next?" The typical thing to do is to blast out corporate memos and hope for the best. (Spoiler: that never works) Instead, Corewell Health's social team did something different: They turned their EMPLOYEES into the voice of the brand. They leveraged 65,000+ people in their organization and empowered them to drive results! Using Hootsuite Enterprise they were able to: - Create one central hub for brand content (keeping 65,000 people across 300+ locations on-brand) - Make sharing authentic stories effortless (busy healthcare workers could share pre-approved content in seconds) - Monitor conversations in real-time (it became easy to spot negative sentiment early and adjust their content accordingly) And I’m still shocked by the results they generated: → 3M+ MORE impressions from employee-shared content →  2.5x HIGHER engagement than healthcare industry average (4.76% to 1.8%) → 50% DROP in negative sentiment since the merger went into effect (14% to 7%) The big lesson? 👇🏻 Your most powerful brand ambassadors aren't your ads or announcements. They're your people. When you empower employees to share their authentic experiences on social media, you build trust in ways traditional corporate communications never could.

Transforming Recruitment: From Application Models to Intelligent Pipelining 🚀 Ever tried to fit a square peg in a round hole? That’s how our current recruitment application process often feels for candidates. We expect job seekers to decode job descriptions and find their fit, while companies hope the right talent miraculously understands their unique requirements. But consider a paradigm shift, inspired by the world we live in: 📦 Amazon: Instead of merely providing a vast product catalog, it uses our browsing habits and purchase history to suggest relevant items. ❤️ Dating Apps: Rather than an endless scroll through profiles, they curate potential matches based on mutual interests and compatibility. Both systems prioritize understanding user behavior and preferences, and then catering to them. The principle? Reactive intelligence. So, how can this apply to recruiting? 🔎 Pipeline Focus Over Applications: Traditional applications are a snapshot, often missing nuances of a candidate’s potential. By focusing on creating talent pipelines and gathering holistic data throughout the talent pooling process, companies can better understand a candidate's capabilities, aspirations, and fit. ✨ Empower Through Data: Rather than having candidates apply blindly, use the insights from talent pipelines to match them proactively to roles that align with their skills, interests, and career trajectories. This means moving away from the current application-centric model to a more dynamic, data-driven one. It resonates more with how candidates naturally process information and interact in our modern digital world. The future? Candidates won't be searching job listings. Instead, they'll be pleasantly surprised by companies reaching out with roles that truly fit. It’s time for recruitment to pivot from the scattergun approach to precision-targeted matchmaking. Who's ready to redefine recruitment with me? #RecruitmentRevolution #TalentPipelines #DataDrivenHiring