How to Generate Leads Through Value

Most people post on LinkedIn for Lead Gen. Few people comment. But here’s the kicker: commenting can generate more leads than posting. Our commenting strategy generated more qualified leads in 60 days than 3 months of posting ever did. Here's the exact system I built to automate 90% of the process: The Problem with Traditional LinkedIn: Everyone's obsessed with follower counts and viral posts. But the reality is that 90% of LinkedIn users don't have a large following. So, generating leads from posts is incredibly hard. Meanwhile, thoughtful comments on high-engagement posts? They get seen by thousands who are already interested in your topic. I’ve been testing a strategy that blends: → Social listening → Automation & agents → A commenting playbook Here’s what I found 👇 First, I built Boolean queries in Trigify to find people posting about keywords like: “social listening” AND ("B2B" OR “lead gen” OR “GTM” OR “rev ops”) That gave me a live feed of topical posts across multiple social media platforms.. Then I automated the workflow: → Send the posts into n8n → Enrich profiles via API (filter: >15k followers for reach) → Run AI to decide if I can add real value → Draft a comment idea for me (not a copy-paste) → Send it to Slack for review + edit Result? → 2–5 high-value comment opportunities per day → Posts ranked for value-add potential, not noise → AI-powered but human delivered engagement I don’t let AI comment for me (it’s too obvious). Instead, I let it suggest angles and I refine. This way I’m: 1. Driving reach through smart commenting 2. Building authority in real conversations 3. Turning social signals into actual lead gen Posting matters. But commenting strategically—on the right posts, at the right time—might just be the most underrated growth channel in 2025. Most people get it wrong: They spray generic comments everywhere hoping something sticks. Would you rather spend time crafting another post… Or jump into the right conversation where your buyers already are?

90% believe this one lie that burns their valuable time: Posting alone is enough to generate inbound leads. The truth? Posting daily is powerful—but it’s just one piece of the puzzle. To turn attention into actual leads, you need content and strategic engagement. Here’s how to supercharge your efforts: 1) Personalized connection requests Don’t just hit “connect.” Mention their business, a recent post, or shared interest. Example: "Hey [Name], I saw your post on [topic]. It resonated because [reason]. Curious—how did you get started with [topic]?" 2) Engage meaningfully Your posts get seen—but your comments build relationships. Go beyond “Great post!” Share insights or ask thoughtful questions. 3) Send LinkedIn voice notes Stand out with a 30-second voice DM. Make it personal and ask a simple question. 4) Use polls to warm up leads Polls = engagement + DM fuel. After it ends, message voters: "Hey [Name], saw you voted for [option]. What’s been your biggest challenge with that?" 5) Comment where your clients hang out Engage on influencer posts your audience follows. You’ll boost visibility and authority. 6) Message profile viewers If they checked you out, they’re curious. Send: "Hey [Name], saw you visited my profile—anything specific catch your eye?" 7) Host a short virtual event A 30-minute Q&A or workshop shows authority and creates follow-up chances. Invite 5–10 prospects. Keep it interactive. 8) Share helpful resources No sales pitch—just solve a problem. Send guides, tools, or tips that hit their pain points. 9) Use LinkedIn stories Great for quick wins and behind-the-scenes. End with: “DM me if this resonates.” 10) Follow up with the 3-5-7 Rule • 3 days → Check if they saw your message • 5 days → Send a light check-in • 7 days → Final, casual follow-up Daily posting builds visibility. Engagement turns it into conversations. Want a system that turns content into clients? DM me LEADS and let’s talk. Thanks for reading. If this helped, follow Connor Bell and share it with someone who needs to see it.

In enterprise sales, where a $1.1 million quota looms large, the conventional playbook just doesn't cut it anymore. Here's a Magnetic approach that I'd employ, one that veers away from the tradition, and dives deep into innovation and authenticity. Let’s say you have an average sale value of $50,000, the path to surpassing that daunting quota becomes not just feasible but achievable with precision, personalization, and strategy. Instead of leaning on the crutches of crowded markets and worn-out solutions like cold emails and calling, I'd zero in on the real problems plaguing the industry—those not yet plastered over by every competitor out there. The game plan? Launch a podcast to become the voice and advocate for your niche, inviting two industry voices each week to participate in it. Over a year, that's a network of 100 potential leads. By fostering genuine, non-selling conversations, a conversion rate of 30% through referrals or direct purchases isn't just optimistic; it's within reach. This translates to $1.5 million in sales and a well-earned spot in the President's Club. This isn’t just an idea. This worked for us at Magnetic. It’s working for our clients too. Lead generation isn't about filling seats in a call center; it's about changing the world of sales, making meaningful impacts, and committing deeply to the vision and success of early-stage founders frustrated with traditional go-to-market strategies. This isn't a transactional play; it's a mission. A mission to shift the landscape of sales from a numbers game to a value-driven journey. We're here not just to generate revenue but to serve an industry craving accuracy, accountability, and real results. As CEO, my role transcends beyond operational leadership to being the funnel, the revenue, and the heartbeat of the company—ensuring a steady cash flow so our team can thrive and be of profound service in the agency world. To my fellow founders, sales leaders, and dreamers at the frontline of enterprise sales, let's commit to redefining success. Let's build not just businesses, but legacies that stand on the pillars of value, trust, and unwavering commitment to our missions. #sales #content

I spent an hour coaching a veteran entrepreneur yesterday, and I'm still thinking about our conversation. He's building something powerful. A leadership consulting business focused on helping corporate teams bridge the perception gap between different levels of the organization. The curriculum is solid. The website is coming together. The expertise is undeniable after 30 years of service. But he was stuck on the same question every entrepreneur faces... "How do I get my first client?" Here's what most people get wrong about launching a business. They try to be everything to everyone. They build the perfect website, craft the ideal elevator pitch, and wait for clients to magically appear. But the marketplace doesn't reward perfection. It rewards clarity. The Framework I Shared... 🔸 Niche down to 3 specific pain points you solve best 🔸 Run a LinkedIn poll to validate which resonates most with your network 🔸 Build a curriculum around the winner 🔸 Create 2-3 posts per week addressing that specific problem 🔸 Let engagement guide your next moves The poll does something brilliant. It transforms passive scrolling into active market research. It shows you exactly what keeps your ideal clients up at night. And it identifies who's genuinely interested versus who's just being polite. Here's the truth about lead generation... Quality connections beat quantity applications every single time. Spend 10-20% of your time on outbound applications. Invest 60-80% in strategic networking. Not the "spray and pray" LinkedIn connection requests. I'm talking about showing up consistently with valuable insights in your niche. One veteran I coached went from zero traction to four consulting inquiries in 21 days using this exact approach. Not because he changed his credentials. Because he finally got specific about the problem he solves and for whom. Your first client doesn't need to know they're your first client. They need to know you understand their problem better than anyone else. Confidence comes from competence. Competence comes from clarity. Get crystal clear on the transformation you provide, then find the people desperately seeking that exact outcome. Your Action Steps: 🔸 Identify your 3 best topics 🔸 Run a poll asking which problem your network struggles with most 🔸 Build your content strategy around the results 🔸 Deliver massive value through consistent posting 🔸 Over-deliver for your first client and ask for testimonials The business you're building deserves better than hoping someone discovers you. Start with clarity. Build with consistency. Scale through specificity. What's one business idea you've been sitting on because you're not sure where to start? Drop it below. Let's figure out your first move together.

Nobody likes being sold to. Yet, the best businesses generate leads daily, without pushing for sales.   How? They provide value first.  Here’s how you can attract leads on LinkedIn while building trust and credibility:  1. Educate, don’t sell   Instead of pitching your product, share insights, trends, and strategies that genuinely help your audience. If you teach them something useful, they’ll remember you when they need a solution. 2. Tell stories that resonate   People connect with real experiences, not product features. Share challenges you’ve faced, lessons you’ve learned, and behind-the-scenes moments. This builds trust and makes your brand relatable.  3. Engage and start conversations   Great content isn’t just about posting; it’s about interaction. Ask questions, reply to comments, and spark meaningful discussions. The more engagement your posts get, the more visibility you gain.  4. Showcase your expertise   Position yourself as a thought leader by sharing case studies, success stories, and actionable tips. When people see you as an authority, they’ll reach out when they need your expertise.  5. Make your profile a lead magnet   Your LinkedIn profile should work for you. Optimize your headline, about section, and featured content to clearly explain who you help and how.  6. Give more than you ask   The key to organic lead generation is consistency. Provide value consistently, and leads will naturally flow your way without the need for aggressive selling. Sales don’t happen from hard selling; they happen from trust and credibility.  Start creating value-driven content, and watch how the right people start coming to you.  What’s your go-to LinkedIn content strategy? Drop it in the comments!

This content format is the most effective at generating ICP engagement. It drove 50% of my LinkedIn growth over the past 6 months, grew my email list by 2K+ subs, and booked 20% more demos for notus each week: The format: lead magnets. Lead magnets are high-value resources that solve a specific problem for a target audience. My top lead magnet on LinkedIn got 1,376 comments and 117k impressions. I've published 20+ and every single one outperforms my average post. Here's how I create and deploy one in under 24 hours: 𝗦𝘁𝗲𝗽 𝟭: Define audience Before creating anything, I answer three questions: • Who am I trying to help? • What problem does this solve for them? • What outcome will they walk away with?    𝗦𝘁𝗲𝗽 𝟮: Break down their problems into micro problems I can solve For example, I help B2B founders generate demand through personal branding. I could break that down into: • How to write a LinkedIn post • How to set up a content engine • How to do signal based outbound 𝗦𝘁𝗲𝗽 𝟯: Choose format I think about what the best format would be for the topic I’m going to cover. I think about how the audience will likely engage with the lead magnet. Then I try to choose a format that makes it easiest for them to digest and use. • Miro board → These are great to visualize processes or to reverse engineer and analyze funnels of other people. • Notion templates → Great to help people set up workflows, CRMs, or mini courses • Presentations & Slide Decks → Step-by-step process guides or workshops.    𝗦𝘁𝗲𝗽 𝟰: Build the funnel This is how I take my audience from rented to owned. I set up a landing page where people enter their email to access it. I like Gumroad or Kit. When they put in their email, it gets added to my newsletter list and they get the lead magnet sent straight to their inbox. I also set up a thank you page where people can book a demo with my team. Step 5: Deploy and distribute 1. Write a post that sells the outcome of the lead magnet, close with: "Comment [keyword] and I'll send it your way." 2. Monitor comments and respond quickly → Engagement drives visibility. 3. Manage the DMs → Make sure the resource goes out to every person who commented. Use each DM as an opportunity to qualify prospects. Not every lead magnet is a hit. But they consistently drive relevant ICP signals and sales calls. For me, they've become a non-negotiable part of my content mix.

Lead gen isn't just paid ads and spamming cold DMs. That's just one part of 3 unique layers: This is by far the best pipeline I've ever used for generating leads.  You build it once, and it keeps working even after you've moved on. All of this follows the SERVE Method approach to selling: S - Show Up Consistently: People trust what they see often. E - Educate Your Audience: Give away insight, frameworks and shortcuts. R - Reinforce With Proof: Use clear case studies, outcomes and testimonials. V - Validate Their Problems: Make it clear you understand their pain. E - Extend The Offer: Invite them into a solution when they are ready. It's about selling at the right time, with the right offer. The system below is the one I used to scale Searchable to $85 million,  Not to mention 3 other businesses to 8-figures. Here’s exactly how it works ↓ 📣 ATTRACT Around 3% of your audience is ready to buy at any given time. Your only job is to be the most visible, credible option. Personal Brand and Content:  ↳ Rotate 5 post types: awareness, personal story, education, conversion, and how-we-do-it Search Visibility: ↳ SEO is still the foundation. Pair it with AEO and GEO so your brand appears where your customers are looking. (Searchable tracks exactly where you show up in AI answers and optimises from there: https://lnkd.in/epgXyFmi) Outbound and Partnerships: ↳ Focus on warm intros, direct outreach, and affiliates. 🔥 NURTURE Your feed should be where people come to learn for free.  Don't start pitching in your content until you've built real trust. Lead Magnets: ↳ Give away a resource people would happily pay for Email Sequences: ↳ Build separate sequences for hot, warm and cold leads.  (70% value, 30% soft pitch) Segmentation: ↳ Group your audience by behaviour and tailor what each group receives. 💰 CONVERT The warm-up is done, and only interested buyers remain.  Your job now is to make it easy to say yes. Sell at the Right Moment: ↳ Make a direct offer when the buyer is ready, with the relevant package. Lead with Proof: ↳ If a buyer can't click and confirm the result, the case study doesn't work Make the Next Step Obvious: ↳ One clear CTA, a fast path to book or buy ↳ Prompt a follow-up while intent is still high Throughout the pipeline, make sure to track these weekly: ✅ Conversion rate ✅ Response time ✅ Lead-to-customer ratio ✅ Cost per lead ✅ Reach and impressions Done correctly, this is the last lead gen system you'll ever need to learn. Build it in order, and each stage will compound on the one before. ♻️ Repost to help other founders build the ultimate lead gen system.  Follow Chris Donnelly for more on building and scaling businesses. -- And for more on building and scaling efficient businesses... 📌 Subscribe to my newsletter: https://lnkd.in/eUTCQTWb I send practical frameworks and breakdowns just like this every Sunday ! 

Last week, I generated 14 inbound leads & 7 sales calls for my agency with ONE simple email: I call it the "Need Help?" Email. The best part? You can use this same approach to book more calls every single month. And it only takes 15-20 mins to write & send this email. Here's the simple framework behind it: 1/ Personal Open Start with a brief, friendly intro that acknowledges why you're reaching out. Keep it casual & make it feel like a direct 1:1 message (even if you're sending to multiple people). 2/ Pain Point Recognition Directly call out a specific challenge your ideal clients are facing RIGHT NOW. Make it timely & relevant to grab their attention. 3/ Value Offer Position yourself as having a solution to this challenge. No need to be fancy here - just clearly state how you can help them solve this specific problem. 4/ Service Showcase Briefly outline 2-3 specific services or solutions you offer. Use bullet points to make this scannable. Focus on outcomes, not features. 5/ Proof Element Include a quick mention of results you've achieved for others. This doesn't need to be elaborate - just a sentence or two that builds credibility. 6/ Clear CTA End with ONE simple action step. Make it low-friction (like "reply to this email" or "book a quick call here"). And that's it! Hope you can give it a try. PS - Have any follow-up questions before implementing this? Drop them below. I'd love to help!

Just got a DM asking 'what's the best way to generate leads?' The problem is understanding no lead gen strategy works forever. But there is a framework that works in every market. And it looks like this: 1. Go where your ideal customer already is → Are they on LinkedIn? Twitter? Reading Substacks? Listening to niche podcasts? Start showing up there, not just hoping they find your website. 2. Capture attention with value → Give away your best insights. Create content that solves your avatars problem. Think: frameworks, playbooks, tear downs, step by step how-tos. Position yourself as the “go-to” before the sales conversation even begins. 3. Don’t let traffic leak → Everyone talks about more eyeballs, but the smart ones fix the holes in their funnel. Have one clear CTA on your content. Use Typeforms, quizzes, free audits, lead magnets, whatever converts your audience best. 4. Build a nurturing engine → Newsletters. DM sequences. Retargeting ads. Most people aren’t ready to buy right now. You need a system that keeps you top of mind for when they are. 5. Stack your efforts → One newsletter can become 5 LinkedIn posts. → One podcast appearance can become 10 tweets. → One lead magnet can power email, ads, and SEO. Good lead gen is repeatable. Great lead gen compounds. And lastly… 6. Make it easy to say yes → Have a clear offer. → Pre-qualify leads before hopping on calls. → Show proof (testimonials, results, case studies). → Reduce friction. Right message. Right place. Right time. That’s how you fill your pipeline without burning out.

Stop chasing vanity metrics. Here's how to create lead magnets that actually convert 💰 Here's my playbook for doing it: → Target the Right Audience: Speak directly to those who need your solution. This ensures your lead magnet reaches the right people. → Prioritize Conversion Over Reach: A small, engaged audience beats a large, disinterested one. Focus on quality leads, not just quantity. → Offer Unique, High-Value Content: For us, it's templates on hiring no-code developers. Provide something your audience truly needs. → Address Real Pain Points: Our hiring checklist is a great lead magnet because it solves a genuine need. Solve real problems for your ideal clients. → Showcase Your Expertise: Demonstrate your specialized knowledge to attract quality leads. Your lead magnet should reflect your core strengths. → Be Specific and Relevant: Tailor your content to be highly relevant to your target audience. Avoid generic content that doesn't resonate. → Use Clear and Compelling CTAs: Encourage your audience to take action with clear calls to action. Make it easy for them to engage with your content. → Test and Optimize: Continuously test different lead magnets and optimize based on performance. Adapt to what works best for your audience. → Build Trust and Authority: Your lead magnet should position you as an authority in your field. Build trust with your audience through valuable insights. → Follow Up Effectively: Have a solid follow-up strategy to nurture leads. Engage with your audience consistently to build relationships. Focus on quality over quantity, and you'll see better results with your lead magnets!