Financial Metrics and KPIs

9 out of 10 CEOs are tracking the wrong metrics. (I learned this the hard way.) So many are flying blind. Making gut decisions. Wondering why growth feels so hard. But these 18 KPIs change everything. Here's what every CEO should be watching: REVENUE & PROFITABILITY ↳ Revenue Growth Rate shows if you're gaining momentum ↳ Gross Margin reveals your pricing power ↳ Net Profit Margin tells the real health story CASH & RUNWAY ↳ Operating Cash Flow confirms you're funding yourself ↳ Cash Runway warns when to raise or cut spend ↳ Burn Multiple shows capital efficiency to investors CUSTOMER METRICS ↳ Customer Acquisition Cost guides marketing budgets ↳ Customer Lifetime Value validates if CAC is justified ↳ LTV-to-CAC Ratio predicts long-term profitability RETENTION & GROWTH ↳ Net Revenue Retention measures product stickiness ↳ Churn Rate gives early alerts on product issues ↳ Net Promoter Score predicts retention and referrals OPERATIONAL EFFICIENCY ↳ Sales Cycle Length impacts cash flow forecasts ↳ Days Sales Outstanding signals collection efficiency ↳ Employee Turnover Rate reflects culture and hiring FINANCIAL HEALTH ↳ EBITDA strips out accounting noise ↳ Growth Efficiency Ratio reveals expansion quality ↳ Average Revenue Per Account tracks upsell impact The magic isn't in tracking everything. It's in tracking the RIGHT things consistently. Most CEOs drown in vanity metrics while missing the signals that actually predict success. These 18 KPIs cut through the noise. They give you the clarity to make confident decisions. And the confidence to sleep better at night. 🔖 Save this cheat sheet. Review it monthly. ♻️ Share it. Help a CEO in your network. P.S. Which KPI do you watch most closely? Share in the comments below. Want a PDF of the 18 KPIs for CEOs? Get it free: https://lnkd.in/dhh5irfH And follow Eric Partaker for more CEO insights. ————— 📢 Ready to become a world-class CEO? I'm hosting a FREE TRAINING: "7 Steps to Become a Super Productive CEO" Thur, June 12th, 12 noon Eastern / 5pm UK time https://lnkd.in/d9BuZcrd 📌 20+ Founders & CEOs have already enrolled in our  next CEO Accelerator cohort, starting July 23rd. Earlybird offer ENDS SOON. Learn more and apply: https://lnkd.in/dwjGUkEN

Companies and their CEOs obsess over Profitability KPIs. But measuring Profit doesn’t drive Profit. Here’s the problem: Most leaders don't track the right metrics. They don't understand why they matter. They ignore stakeholder perspectives. If you don’t know and act on what the numbers are telling you - you’re not managing profitability. You’re just collecting data. Let’s fix that. Here are 16 Profitability KPIs every CEO and CFO needs to master—and how to extract the insights that drive smarter decisions: ■ Efficiency and Margins 1// Gross Profit Margin Ratio ↳ Why it matters: high margins signal strong pricing power or cost efficiency. 2// Contribution Margin ↳ Why it matters: critical for setting prices, understanding break-even points, and ensuring your products are profitable. 3// Operating Profit Margin Ratio ↳ Why it matters: reveals how well you’re managing core expenses 4// Net Profit Margin Ratio ↳ Why it matters: measures whether your business model scales profitably. 5// Return on Assets (ROA) ↳ Why it matters: shows how effectively your assets generate profit. 6// Return on Equity (ROE) ↳ Why it matters: measures investor return on their investment. 7// Return on Investment (ROI) ↳ Why it matters: helps prioritize high-ROI projects and avoid initiatives with weak returns. 8// Return on Capital Employed (ROCE) ↳ Why it matters: indicator for how well your business uses all available capital to drive profits. ■ Earnings and Market Performance 9// Earnings per Share (EPS) ↳ Why it matters: tells shareholders how much value each share represents. 10// Price-to-Earnings (P/E) Ratio ↳ Why it matters: gauges whether your stock is fairly priced based on earnings. 11// Dividend Yield Ratio ↳ Why it matters: income-focused investors seeking regular returns. 12// Dividend Payout Ratio ↳ Why it matters: balances reinvesting for growth with rewarding shareholders. ■ Cash Flow and Productivity 13// Operating Cash Flow Margin ↳ Why it matters: shows how well you convert revenue into cash. 14// Profit Per Employee ↳ Why it matters: tracks workforce productivity—a crucial metric for scaling efficiently. ■ Advanced Profitability Metrics 15// Economic Value Added (EVA) ↳ Why it matters: measures value above the company's cost of capital. 16// Break-even Revenue ↳ Why it matters: knowing your break-even helps you set realistic sales targets and avoid losses. The takeaway? Stop chasing KPIs for the sake of it. Start using them to lead smarter and grow faster. Want to join the 1% of CEOs who lead with financial intelligence? ▷▷▷ Join me tomorrow for a free webinar for CEOs, VPs, Managers, and leaders and start making 100% better business decisions: https://bit.ly/ceojan18 ▷▷▷ Transform your financial acumen in 6 weeks - live program, spots are limited, starts January 29: https://bit.ly/3ZCI0kr ♻️ Like, Comment, Repost if this was helpful. And follow Oana Labes, MBA, CPA for more

Physical climate risk data: the more we learn, the less we know? Khalid Azizuddin's recent piece in *Responsible Investor captures well what many practitioners are grappling with today: - asset-level data that remain incomplete or hard to interpret; - physical hazard exposure often disconnected from financial materiality; - little visibility on supply chains or customers; - adaptation and resilience efforts largely ignored; - and a risk of over-simplifying complex realities into a single “score.” Some three years ago, EDHEC Business School set out to address exactly these challenges, working to advance climate risk modelling and make decision-useful for investors, companies, and public authorities. In this work, we have developed: 🔹 a blueprint for a new generation of probabilistic climate scenarios; 🔹 high-resolution geospatial modeling capabilities to allow for geographic and sectoral downscaling, consistent with each scenario; 🔹 an open database of decarbonisation and resilience technologies through the #ClimaTech project, which officially launched this week. While the research is public, the new EDHEC Climate Institute has also been assisting a school-backed venture, Scientific Climate Ratings (SCR), which integrates this research to deliver forward-looking quantification of the #financialmateriality of climate risks for infrastructure companies and investors worldwide. While SCR provides a rating scale for comparability, it avoids the trap of over-simplification. Each rating is backed by probabilistic scenario modelling, analysis of physical and transition risk exposures, and explicit accounting for adaptation measures. The result is a synthesis that remains transparent, interpretable, and anchored in scientific rigour. Together, these initiatives aim to move the discussion from data abundance to decision relevance, equipping practitioners with tools that connect climate science, finance, and strategy.

Most CFOs track cash flow. Few track it with the rigor it demands. Here's a list to get you started... Cash management is not one metric. It is nine distinct disciplines, each requiring its own set of indicators to manage effectively. Here is what a complete CFO cash management KPI framework actually covers: • 𝗖𝗮𝘀𝗵 𝗳𝗹𝗼𝘄 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴: Accuracy, variability, forecast horizon, and scenario analysis success rates    • 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗮𝗽𝗶𝘁𝗮𝗹: DSO, DPO, inventory turnover, and cash conversion efficiency    • 𝗘𝘅𝗽𝗲𝗻𝘀𝗲 𝗰𝗼𝗻𝘁𝗿𝗼𝗹: Cost reduction rates, expense variance, and operating expense efficiency    • 𝗗𝗲𝗯𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Debt-to-equity, interest coverage, debt maturity profile, and credit rating    • 𝗖𝗮𝘀𝗵 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗰𝘆𝗰𝗹𝗲: The full loop from receivables to inventory to payables and back to cash    • 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗼𝗳 𝗲𝘅𝗰𝗲𝘀𝘀 𝗰𝗮𝘀𝗵: Rate of return, portfolio diversification, yield-to-maturity, and tax efficiency    • 𝗖𝗮𝘀𝗵 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Automation rate, manual intervention rate, straight-through processing    • 𝗣𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Liquidity ratios, reserve adequacy, and liquidity stress testing    • 𝗩𝗲𝗻𝗱𝗼𝗿 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻𝘀: Cost savings, negotiation success rate, and payment terms optimization    • 𝗖𝗿𝗲𝗱𝗶𝘁 𝗮𝗻𝗱 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗽𝗼𝗹𝗶𝗰𝗶𝗲𝘀: Bad debt ratio, collection efficiency, and credit policy compliance That is 99 metrics in total. Not because every CFO needs to track all 99 at once, but because knowing which ones matter for your business at this moment is itself a strategic decision. The CFOs who understand cash at this level of granularity make better capital allocation decisions, carry less unnecessary debt, and build organizations that are genuinely resilient to disruption. Which of these nine areas do you think most finance teams have the biggest blind spots in?

ARR gets thrown around in every SaaS conversation 📊 But ask someone to explain why a 120% Net Revenue Retention rate makes investors salivate, and you'll get blank stares. Most people know the acronym. Few understand why it's the metric that determines whether you get funded or not. Annual Recurring Revenue represents the predictable revenue a company expects to receive annually from its subscription customers. It's the lifeblood of SaaS businesses and the key metric for measuring sustainable growth. ➡️ WHAT MAKES ARR SPECIAL ARR focuses on three core characteristics. Predictable revenue streams give you visibility into future cash flows. Recurring subscriptions create steady income you can count on. Most importantly, ARR excludes one time fees, giving you a clean view of your sustainable business foundation. ➡️ WHY INVESTORS GET EXCITED ABOUT ARR Four main reasons drive investor interest in your ARR metrics. Valuation becomes straightforward with predictable revenue. Higher ARR multiples translate directly to higher company valuations. Stickiness indicates customer loyalty and product market fit. When customers stick around, your business becomes more valuable and less risky. Predictability gives investors confidence in your business model. Recurring revenue provides visibility into future cash flows. Scalability shows potential for growth with existing customers. Each customer represents an opportunity to expand revenue without acquisition costs. ➡️ THE FOUR MOVEMENTS OF ARR Your ARR changes through four distinct customer behaviors each month. NEW subscribers bring fresh recurring revenue streams. This represents your acquisition engine working effectively. CHURN happens when customers cancel subscriptions entirely. You lose their complete recurring revenue contribution. EXPANSION occurs when customers upgrade plans, add users, or purchase additional features. This increases revenue per customer without acquisition costs. CONTRACTION takes place when customers downgrade plans or reduce usage. This decreases recurring revenue from existing relationships. ➡️ CALCULATING YOUR ARR GROWTH Opening ARR + New ARR - Churn ARR + Expansion ARR - Contraction ARR = Ending ARR Track these components monthly to understand your growth trajectory and identify improvement areas. ➡️ RELATED METRICS THAT MATTER Monthly Recurring Revenue provides granular tracking for short term trends. Net Revenue Retention measures revenue retained from existing customers over time. Customer Acquisition Cost shows how much you spend to acquire each new customer. Customer Lifetime Value represents total expected revenue from each customer relationship. ARR Multiple shows how SaaS companies typically trade in the market. === Understanding ARR gives you the foundation for building a strong SaaS financial model that investors will appreciate. What ARR challenges are you facing in your business? Join the discussion below 👇

Product managers should stop thinking about revenue. Not because revenue doesn’t matter—but because it’s the wrong thing to focus on daily. Revenue is a lagging metric. By the time you see a change, the real work—the decisions, the bets, the execution—happened months ago. It’s too late. If you were hiring a PM, would you rather hear: 📉 "We improved revenue by 10%." 📈 "We identified Analytics as the key wedge driving upgrades. We doubled down on improving it—boosting adoption by 40% and expansion revenue by 15%." Great PMs don’t chase revenue. They focus on the inputs that drive it. Here’s how to turn leading indicators into business impact: 💰 To drive new customer revenue, optimize conversion rates. → Reduce friction in sign-up, onboarding, or checkout. → Example: Removing unnecessary form fields boosted conversions by 20%. 🚀 To increase adoption, improve onboarding & time-to-value. → Get users to their "aha moment" faster. → Example: Users who invited 3 teammates in Week 1 retained 50% better—so we optimized for that. 🔄 To improve retention, reinforce core product habits. → Focus on the key features that keep customers engaged long-term. → Example: Users who created recurring reports stayed 3x longer—so we pushed for that habit earlier. 📈 To unlock expansion revenue, drive engagement in high-value features. → Double down on features that act as a wedge for upgrades. → Example: Power users of Analytics were 3x more likely to upgrade—so we drove a 40% increase in adoption. Final thought: PMs who focus on leading indicators don’t just measure impact—they create it. -- 👋 I’m Ron Yang, a product leader and advisor. Follow me for insights on product leadership + strategy.

Just watched another entrepreneur blow through his marketing budget. $100K conference booth. $250k ad spend. Cold email campaigns. Zero clue which (if any) actually work. How most entrepreneurs approach real estate sales: • Sponsor a $25k conference booth • Pay channel partners $15K referral fees • Launch cold email campaigns Wonder why they don’t know what’s working. The numbers they're missing: • Cost per acquisition by channel • Value of each funnel stage • Which touchpoints actually drive revenue 100% of them are surprised when I show them the funnel math. The systematic approach: Take a $200/month PropTech tool: 2.5 year average customer life = $5,000 LTV Smart entrepreneurs work backwards from LTV to value each interaction: • 1.5% website visitor to lead conversion • 20% lead to demo conversion • 15% demo to close conversion Suddenly every touchpoint has clear value: • Each website visitor = $15 • Each lead = $1,000 • Each demo = $750 Why this changes everything: That $500 cost-per-lead suddenly makes perfect sense. That $1,500 broker referral fee? Easy decision. You stop throwing money at channels that don't convert. The buyer complexity problem: But here's where most entrepreneurs still fail. Real estate has multiple decision makers. Your messaging needs to match the role: Asset Manager: Cares about operational efficiency Pitch: "Reduces operating costs by 15%, increasing NOI" Head of Acquisitions: Focused on deal flow and speed Pitch: "Analyze 3x more deals in half the time" Facilities Manager: Worried about day-to-day operations Pitch: "Eliminates manual processes, reduces staff workload" Development Director: Thinking about project timelines Pitch: "Accelerates project delivery, reduces delays" What separates winners from losers: Winners know: • Exactly what each funnel stage costs and converts • Who the real decision maker is (vs who takes the meeting) • Which stakeholders hold veto power • How to tailor messaging to each role's priorities Losers treat every prospect the same and wonder why deals stall. The bottom line: Start thinking systematically about funnel economics and buyer roles. Track every interaction. Know your numbers. Match your message to your audience. Details for our next workshop in the comments.

🚀 Investors don’t just want to know where you’ve been—they’re focused on where you’re going. They’re looking for a clear roadmap, not just a rearview mirror. To keep them engaged and confident in your vision, your investor updates need to go beyond the basics. Here’s what you REALLY need to include to paint a full picture of your company’s future: 🩺 Financial Health: Investors want to see that you're managing resources wisely and planning for sustainable growth. ✅ Monthly Revenue: Your bread and butter—how much are you generating? This is the clearest indicator of your business performance. ✅ Month-over-Month Growth: Is your revenue scaling consistently? Steady growth signals market traction and operational success. ✅ Monthly Burn Rate: What are your monthly expenses? Keeping burn rate under control is critical for long-term success. ✅ Runway: How long can you keep going with current cash in hand? Demonstrates how prepared you are for the road ahead. ✅ Gross Margin: How much profit are you retaining after covering the cost of goods sold? This metric shows how efficiently you’re managing production costs. ✅ Customer Acquisition Cost (CAC): What does it cost to acquire a new customer? Investors want to know if your sales and marketing spend is producing healthy returns. 📈 Traction & Growth: Numbers are great, but investors also want to see momentum and strategic wins. ✅ Headcount: Is your team growing in line with your company’s expansion? Team size can be a reflection of scaling operations. ✅ Notable Product Releases: Keep investors excited about product innovation. Share breakthroughs that reflect your competitive edge. ✅ Market Engagement: How many users or customers are actively engaged? Highlight user growth, but also share insights on retention and customer satisfaction. Investors want to see not just growth, but sticky growth. ✅ Partnerships & Strategic Collaborations: Highlight any major partnerships, alliances, or collaborations that could drive future growth. Investors love seeing how your ecosystem is expanding. ✅ Pipeline of Deals or Opportunities: Show that there’s momentum in your sales pipeline. How many prospective deals are in the works, and how close are they to closing? This provides a forward-looking view of revenue potential. ⚠️ Pro Tip: If you're in a highly technical or deep tech business, write your investor updates in clear, non-technical language. Remember, updates often go beyond investors and reach advisors and strategic stakeholders. Simplify the complex to ensure everyone understands your key points and vision. Keeping investors informed is not just about transparency; it’s about building trust and enthusiasm for your company’s future. What else do you include in your investor updates? Let’s discuss in the comments! 💬 #InvestorUpdates #StartUpGrowth #FinancialHealth #Traction #BusinessGrowth #Leadership #DeepTech #ClearCommunication

Cheap leads are the most expensive mistake in paid ads. I reckon we're all measuring the wrong number 👇🏼 Cost per lead is vanity. Cost per deal is the business. Let's say we're comparing two campaigns: Campaign A: $20 a lead. Sounds great. But they're cold clicks, 1 in 40 settles. That's $800 a deal, and the team burns hours qualifying tyre-kickers. Campaign B: $80 a lead. Looks expensive. But they're specific, pre-qualified, ready to talk. 1 in 8 settles. That's $640 a deal, and the appointments are better. The "expensive" campaign is actually the cheap one. This is also where most of us kill a good campaign too early. Leads come in, no settlements by week three, panic, switch off. The settlements were always 120 days away. What we should be watching in the meantime is leads in, strategies presented, applications lodged. If it was me: track cost per deal monthly, judge campaigns on applications lodged, and happily pay more per lead for the right person. $640 to buy a deal that pays multiples of that upfront plus trail is one of the best trades in the business. Hope this helps ✌🏼

𝗔𝗿𝗲 𝗬𝗼𝘂 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝗿 𝗣𝗶𝗰𝘁𝘂𝗿𝗲? Many sales and marketing leaders focus on metrics that matter to their individual teams. While tracking website traffic, lead volume, or pipeline velocity is common, have you stepped back to see how these numbers fit into your overall revenue engine? Below is a snapshot of the key metrics each function typically tracks—and the revenue engine metrics you should monitor together for a complete picture: 𝗙𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:  • 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆: How quickly deals move through your funnel. Faster velocity means efficient conversion.   • 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀: The percentage of leads that turn into opportunities and closed deals.   • 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗗𝗲𝗮𝗹 𝗦𝗶𝘇𝗲 & 𝗪𝗶𝗻 𝗥𝗮𝘁𝗲𝘀: Indicators of deal quality and sales effectiveness. 𝗙𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:  • 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Although often seen as vanity metrics, they offer a glimpse of initial interest.   • 𝗟𝗲𝗮𝗱 𝗩𝗼𝗹𝘂𝗺𝗲 & 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Focus on not just the number, but the qualification of leads (e.g., MQLs).   • 𝗟𝗲𝗮𝗱 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗥𝗮𝘁𝗲 (𝗟𝗩𝗥): The growth rate of qualified leads, hinting at future sales potential.   • 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 & 𝗥𝗢𝗜: Which campaigns are truly driving valuable leads and revenue. 𝗙𝗼𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:  • 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 & 𝗖𝗵𝘂𝗿𝗻 𝗥𝗮𝘁𝗲𝘀: High retention and low churn show that your team is building lasting, profitable relationships.   • 𝗨𝗽𝘀𝗲𝗹𝗹 & 𝗖𝗿𝗼𝘀𝘀-𝗦𝗲𝗹𝗹 𝗥𝗮𝘁𝗲𝘀: Measure success in generating additional revenue from existing customers.   • 𝗡𝗣𝗦 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗦𝗰𝗼𝗿𝗲𝘀: Gauge customer satisfaction and loyalty. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗼 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿:  • 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗙𝘂𝗻𝗻𝗲𝗹 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: Track the seamless movement from MQL to SQL to closed deal.   • 𝗖𝗔𝗖 𝘃𝘀. 𝗖𝗟𝗩: Compare the cost of acquiring customers with the revenue they generate over their lifetime.   • 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗗𝗮𝘁𝗮 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Assess how well customer data is shared and used across teams for smarter targeting and personalization. Shifting your focus from isolated metrics to these holistic KPIs gives you clarity on where your revenue engine excels—and where it needs improvement. Together, these indicators provide a comprehensive view of how effectively your organization drives sustainable revenue growth. Are you ready to break down silos and embrace a holistic view of your performance metrics -  to unlock the full potential of your revenue engine?