Automotive Marketing Techniques

7 out of 10 of my projects start with fixing what most people ignore. This includes: - making copy easier to read - making images informational - making product name impactful Simple, but yet forgotten. In this post, using URturms example, I'll be sharing 11 underestimated changes that can increase your website sales. 1. Adding breadcrumbs. Important if you drive ad traffic to the PDP directly. They take shopper to the parent category page. Reducing bounce rate. 2. Adding a badge. Like "Bestseller", "Most Loved", "Few Left". This reassures the shopper that they're making the right decision. 3. Making images easier to swipe. Add a sneak peek of the next image along with navigation dots that show the count. Cap them at 8. 4. Making the product name impactful. Add key USPs. Show your current product name to 10 people. Do they understand what it is? 5. Add a short description below product name. Keep it in 1 line. Highlight it's most important feature here. 6. Consider adding an offer close to price. This motivates the shopper as they see some potential savings or benefit. 7. Highlight key product strengths in bullets or with icons. Avoid sentences. Keep this before the add to cart CTA. 8. Keep your add to cart CTA full width. Don't combine it with quantity or another CTA next to it. Make sure it's readable and prominent. 9. Highlighting shipping time or return policy below the CTA. This solves for common questions - when will I get it? can I return it? 10. Cross-selling complementary products. Like bottoms with tops. Earrings with necklace. Do this close to the add to cart CTA. 11. Adding 'Benefits' to your accordion. This gets a higher click through rate, while helping shoppers understand why they should buy this. Other UX/UI changes I did: - Removed quantity button - Made the information bar non-moving - Removed log-in, moving search next to cart - Changed the font for product name and CTA - Increased font size in places for better readability Found this useful? Let me know in the comments! P.S. If you want to maximize your PDP’s potential, start by understanding your visitor's behavior and the gaps. Get heat maps for your site (Microsoft Clarity is free). Observe what they like to (and don't like to) interact with.

Everyone talks about consistency. But few talk about what actually makes it sustainable. Discipline sounds powerful. But without direction, it burns out. You can’t scale effort. You can only scale process. Most growth falls apart because nothing connects. Posts don’t connect to profile. Profile doesn’t connect to DMs. DMs don’t connect to pipeline. So activity increases. Revenue doesn’t. That’s the real issue. Here’s what sustainable, structured growth looks like: 1. Decision Set one measurable outcome. Not “grow brand.” But “increase qualified profile views by 15% this quarter.” One target. Everything aligns to it. 2. Discipline Define actions tied directly to that outcome. Not “be consistent.” But “post 2x weekly on signal topics.” “Launch 1 structured DM flow monthly.” Every action has a purpose. 3. Consistency Systemize execution. Templates. Publishing cadence. Repurposing rules. It runs even when you’re tired or busy. 4. Results Measure real movement. Profile views. Content saves. DM replies. Calls booked. Not vanity. Pipeline. 5. Identity & Freedom The system becomes how you operate. No guessing. No random bursts of effort. You’re managing a machine. And that’s when freedom starts. Not from doing less. From knowing exactly what works. Without a system, consistency feels like a treadmill. You’re moving. But not advancing. With a system, every post, comment, and DM pulls in the same direction. It builds authority. And revenue. The difference isn’t intensity. It’s architecture. Want to see how this system works in practice? We broke it down into a guide you can use immediately. DM “SYSTEM” and we’ll send it to you. Subscribe to my newsletter where I break down audience-first growth systems that turn visibility into pipeline: 👉 https://lnkd.in/dcKj9svP Follow Evan Chi for more content like this.

Jaguar is teaching us an important lesson, and it's not what you think it is. When a legacy brand like Jaguar unveils a radical rebrand, it’s easy to jump to conclusions, and everyone seems to have an opinion. As a brand strategist, my role isn’t to deliver verdicts, it’s to ask the right questions. So when someone ask for my opinion about a visual rebrand I'll start asking questions about the strategy behind it. Questions that uncover deeper truths and empower clients to articulate their vision. So instead of critiquing Jaguar’s rebrand, let’s turn it into an opportunity for reflection. These are questions I would like to ask them before I share any opinion. The Strategy: - How do you honor your heritage while adapting to the future? - What’s the core of the DNA of your brand that should never change? - Who are your future customers you are evolving for? - What singular idea holds your products, identity, and customer experience together? The Logo and Visual Identity: - How do you want your visual identity to make people feel? - Does it evoke the energy and emotion your brand promises? - If someone removed your name, would they still know it’s you? - What makes your design unmistakably yours? - Are you following a trend, or setting one? - Does your visual identity help you stand out in your category, or does it blend in? The Campaign and Marketing: - What story are you telling with your campaign? - How does it connect emotionally to your audience and their aspirations? - How are you making the customer the hero of your story? - Are you borrowing from culture, or contributing to it? - How are you creating a cultural moment that’s undeniably yours? The EV Pivot: - What do you own in this new electric future? - What’s the unique value your brand brings to the EV market that no one else can? - Beyond the technology, what does the experience of owning your product feel like? - How does it elevate your customers’ lives? - How does your pivot to sustainability and innovation align with your larger brand narrative? The Big Picture: - Is your rebrand evolutionary or revolutionary? - How far are you willing to go to signal change while remaining authentic? - How does your rebrand show aspiration? - How does it make people want to be part of your world? Finally: Are you playing to fit in—or to lead? What’s your ultimate ambition, and how does Jaguar as a brand express that? As a brand strategist, I believe the most powerful insights come not from imposing opinions but from asking the right questions. Questions that make us pause, think, and uncover the truth of who we are and who we want to become. So, what questions would you ask to help them shape their next chapter? #brandstrategy

Great car design isn’t magic It’s maths Every decade, a new design trend cascades across the industry Sharper lights. Bigger grilles. More dramatic surfacing Yet something feels off You just can't put your finger on it The most iconic cars in history all share something in common Because before style comes proportion This sketchbook page is a reminder of a simple truth The best vehicles follow a set of underlying geometric relationships Wheelbase Overhang Cabin placement Wheel-to-body ratio The choreography that determines whether A car looks planted, elegant or awkward Look at the silhouettes of some of the most famous cars ever made • Porsche 911 • Jaguar E-Type • Ferrari 250 GTO • Range Rover • Land Rover Defender Different eras Completely different brands Yet they all nail the same fundamentals Balanced, disciplined and a footprint that anchors the vehicle This matters enormously When the proportions are right The car becomes a distinctive asset You don’t need excessive branding or gimmicks The shape alone does the job A 911 is recognisable in a split second A Defender is unmistakable from a single profile That recognition doesn’t come from creative campaigns It comes from the discipline of design Which is the quiet irony of modern automotive design New brands often chase novelty Before you design the details, design the stance Because great car design isn’t about adding more It’s about getting the basics so right that everything else becomes unmistakable #AutomotiveDesign #DesignStrategy

I might lose a few friends in the media world for saying this, but building your brand on discounts alone is a trap. And no, this isn’t theory. This comes straight from the highs, lows, and hard lessons of managing multiple client accounts and growing an agency from the ground up over the past four years. Discounts might attract clients, but they won’t make them loyal. Let’s break it down: What keeps clients coming back to you, instead of someone else offering a cheaper deal? 1️⃣ Exceptional Quality: Deliver work so well, clients can’t stop talking about it. 2️⃣ Consistency: Hit deadlines. Keep promises. Every. Single. Time. 3️⃣ Emotional Connection: Build relationships that go beyond contracts. Make clients feel like partners, not just buyers. Now, here’s the problem with relying on discounts: They start to define your service, instead of enhancing it. I’ve seen agencies fall into the “discount trap”: → Offering endless freebies to “sweeten the deal.” → Dropping rates to compete with low-cost providers. → Attracting clients who see them as cheap — not valuable. And the result? A race to the bottom. A brand that struggles to stand out. Here’s what actually works: Build something clients value beyond the price tag: ✨ Work that delivers real results. ✨ Communication that makes them feel heard and respected. ✨ A partnership they see as essential to their success. Because clients who chase discounts will leave the second someone offers it cheaper. So stop chasing quick wins. Focus on creating a service people are proud to pay full price for. When clients stick around because they trust you, not because you’re the cheapest, that’s when you’ve built something truly special.

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗮𝘂𝘁𝗼𝗺𝗼𝗯𝗶𝗹𝗲 𝗱𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝗻 𝗯𝘆 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘃𝗲𝗵𝗶𝗰𝗹𝗲𝘀. 𝗜 𝗱𝗶𝘀𝗮𝗴𝗿𝗲𝗲. The dealerships that will dominate the next decade will not be the ones with the biggest showrooms... They will be the ones with the smartest systems, strongest execution, highest retention, and most disciplined operations. Because the dealership business is changing rapidly. --- A dealership today cannot survive by functioning only as: 👉 A showroom 👉 A sales outlet 👉 A discount-driven business 👉 A transaction center The future belongs to dealerships that operate as: ✔ Customer intelligence platforms ✔ Data-driven operating systems ✔ Capital-efficient businesses ✔ Experience-led retail ecosystems ✔ Operationally scalable enterprises --- 𝗜𝗻 𝗺𝘆 𝘃𝗶𝗲𝘄, 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗳𝗼𝗿 𝗳𝘂𝘁𝘂𝗿𝗲-𝗿𝗲𝗮𝗱𝘆 𝗱𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀: 𝗣𝗛𝗔𝗦𝗘 𝟭 - 𝗦𝗵𝗶𝗳𝘁 𝗳𝗿𝗼𝗺 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 Winning dealerships will focus on: • Customer lifetime value • Service loyalty • CRM intelligence • Repeat business • Long-term engagement Because profitability starts after vehicle delivery. Not before it. --- 𝗣𝗛𝗔𝗦𝗘 𝟮 - 𝗥𝘂𝗻 𝗗𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗟𝗶𝗸𝗲 𝗗𝗮𝘁𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 Tomorrow’s strongest dealerships will master: ✔ Inventory intelligence ✔ Demand forecasting ✔ Lead conversion analytics ✔ Workshop productivity ✔ Financial visibility ✔ Digital integration The future of dealership growth will depend on operational intelligence. Not intuition. --- 𝗣𝗛𝗔𝗦𝗘 𝟯 - 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 Great dealerships focus on: • Leadership development • Accountability • Team productivity • Operational discipline • Skill-based training Because dealership growth is ultimately a people-performance business. --- 𝗣𝗛𝗔𝗦𝗘 𝟰 - 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗕𝗿𝗮𝗻𝗱 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗢𝗘𝗠 The next decade will reward dealerships customers trust for: ✔ Transparency ✔ Service quality ✔ Consistency ✔ Ownership experience ✔ Leadership vision --- The industry is no longer driven only by: • Footfalls • Discounts • Monthly targets It is increasingly driven by: ✔ Customer retention ✔ Financial discipline ✔ Operational scalability ✔ Team productivity ✔ Digital transformation That’s why I always say: 𝗜 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗮𝘂𝘁𝗼𝗺𝗼𝗯𝗶𝗹𝗲 𝗱𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀... 𝗜 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗚𝗔𝗠𝗘 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗱𝗲𝗳𝗶𝗻𝗲 𝗶𝘁𝘀 𝗳𝘂𝘁𝘂𝗿𝗲. #DealerPrincipal #AutomobileIndustry #AutomotiveRetail #DealershipManagement #BusinessTransformation #OperationalExcellence #AutomotiveLeadership #BusinessStrategy #CustomerRetention #FutureReady

Most sellers misuse discounts. They drop them too late. Talk to the wrong person. Add pressure. Miss their number. I’ve taught 1,000s of reps how to do it right. Here are 7 ways to use incentives without looking desperate: I’m not anti-incentives. I’m anti-commission breath. And that’s exactly what shows up when sellers drop a 30% discount on the 29th of the month…only to find out their champion still needs two more approvals and a legal review. It doesn’t close the deal. It just creates pressure. On you and your buyer. Here’s a better way. 1. Incentives are not discounts Don’t pitch 30% off like a used car dealer. Offer something valuable with a story behind it: → A month free → Preferred pricing → Bonus feature access It has to be legit—and tied to a reason (like quarter-end, new logo program, etc). 2. Talk to the decision maker If your buyer can’t actually sign, an incentive won’t help. You need someone who can say yes—or who can push it through. 3. Ask about their process first “What’s your timeline for getting this done?” If it’s next quarter, ask if an incentive would help them pull it forward. If they say yes, you might have a deal to accelerate. 4. Don’t offer anything if the timing isn’t natural You’re not trying to force urgency. So say: “I don’t want to show you this if it’s not something that’s realistic for you.” Let them opt in. 5. Always qualify timing “If we were able to offer something strong, do you think you’d be able to move forward this month?” You want buy-in before they see price. Not after. 6. Map the path to signature Lay out the mutual action plan: - Who needs to review the proposal? - When does legal need it? - How long does procurement take? If it’s not doable, don’t offer it yet. 7. Bring it up early in the month Waiting until the end will kill the deal. Even motivated buyers run out of time. So if you’re going to offer an incentive—do it with 2–3 weeks to spare. Not 2–3 days. TAKEAWAY Discounts don’t create urgency. Timing does. Know their process. Earn the yes. Stay out of panic mode. Close without pressure. Sell with trust.

The answer to your outbound problems isn't: ⛔️ AI ⛔️ More volume ⛔️ SDR agents ⛔️ More relevance ⛔️ Dialers It's your OFFER. Let me explain... Most reps reach out with something like: “Just want to introduce myself and our company…” “Let’s do a quick call so you know your options when budgeting season comes around...” The problem? You have NOTHING to offer. If there’s no immediate need, there's zero reason to take a meeting with you. So you need a way to entice buyers to meet when they have a problem, but are not actively shopping. Here are three types of offers you can use to entice buyers to meet with you: ✅ Offer #1: Good - Pitch The Blind Date Position who the buyer will be meeting with. Hype up the AE, sales engineer, or yourself. Show them that meeting with you will be worth their while. Example: A client of ours sells an automated welding solution. The manufacturing industry is facing a massive shortage of welding talent. Their SDRs pitched it like this: “I’d love to introduce you to Eric. He’s worked with a dozen manufacturers like Caterpillar, Karavan, and more, who are all facing similar challenges. He’ll walk you through how they’re automating the most difficult welds and dealing with the labor shortage. Even if nothing comes of it, you’ll walk away with a better understanding of how the industry is solving this.” Even if the buyer isn’t shopping, they gain value from the conversation itself. ✅ Offer #2: Better - 1:Many Offers These are high-quality, reusable insights that still feel tailored. Think: competitive benchmarks, industry research, or best practice guides. Example: We have a client that sells to ecomm brands. They conducted a mystery shop of 400 competitors to analyze response times, customer service channels, etc. Their reps used those insights to open cold calls with: “Hey Katie, I submitted a ticket on your site, and it took about 48 hours to get a response. It was about 3x longer than folks like Patagonia and the North Face. Again, it’s Jason. Mind if I share more about why I’m calling?” That’s an offer that feels immediately relevant and valuable. It gets a conversation started immediately. ✅ Offer #3: Best - 1:1 Offers These are custom-tailored experiences or resources created specifically for the prospect. It’s you and your organization putting in serious effort to customize the offer. This works best at the enterprise & strategic levels. Examples: - A cyber risk analysis - A benchmarking analysis - A workshop - A personalized audit of a website checkout flow. - Visiting and experiencing the brand firsthand, then sharing insights. - Offering free data, licenses, or pilots. These take more work, but they convert like crazy. ~~~ Which one's most applicable for you?

Your marketing results aren't consistent. Because you're not building systems. [Watch this ping pong ball contraption] Look at that kid. Failed dozens of times. Adjusted. Tested. Improved. Until the system worked perfectly. Every. Single. Time. Your growth strategy? Probably the opposite. 𝗧𝗵𝗲 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵: Most B2B companies build growth on quicksand, not foundations. 𝗪𝗵𝗮𝘁 𝗜'𝗺 𝘀𝗲𝗲𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸: → CEOs demanding results in 30 days → Marketing leaders jumping from tactic to tactic → Teams chasing vanity metrics → Agencies promising quick fixes → Everyone wondering why growth never lasts Last month, I sat across from a founder who'd been through four agencies in 18 months. Each one promised quick results. Each delivered a spike. Each spike faded. He looked exhausted when he asked, "Why can't we just make something that works consistently?" The answer was simple: They were building sprints when you needed marathons. 𝗧𝗵𝗲 𝐁2𝐁 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 1️⃣ 𝗕𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 - Clear ICP definition - Documented buyer journey - Proper tracking infrastructure - Consistent messaging foundation - Baseline metrics established 2️⃣ 𝗧𝗲𝘀𝘁 𝗠𝗲𝘁𝗵𝗼𝗱𝗶𝗰𝗮𝗹𝗹𝘆 - One variable at a time - Document everything - Minimum 30-day tests - Success/failure criteria defined - Learning prioritized over results 3️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗮𝗻𝗱 𝗦𝗰𝗮𝗹𝗲 - Improve what works (don't replace it) - Fix conversion bottlenecks - Eliminate what doesn't work - Document the playbook - Add fuel only to proven engines I'll never forget working with a B2B SaaS company that was furious their growth was "stuck" after 60 days. We dug into their history: They'd never run any marketing program longer than 90 days before declaring it "didn't work" and trying something new. No wonder nothing stuck! We committed to building one channel properly. Six months later, their LinkedIn content machine was generating 42 qualified leads monthly. Not sexy, but sustainable. Two years later? Still working, still predictable, still growing. Your growth machine takes patience to build. Each component matters. Each adjustment improves results. But once it works, it works consistently. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Hyundai & TVS Aren't Just Building Electric Vehicles Anymore. They're Building the Platform! For decades, the automotive industry competed on one thing: Who could build the better vehicle. Today, it is clearer. Hyundai Motor India & TVS Motor Company are betting on the launch of Blue Move, their electric ride-hailing pilot in Delhi NCR. ✅ From Product Partnership to Mobility Platform - Blue Move marks the next phase of Hyundai and TVS' collaboration. Both companies are now testing an integrated ride-hailing ecosystem. - The pilot begins within a 10-km radius of Hyundai India's headquarters in Gurugram. ✅ A Clear Division of Strengths Each company brings a different competitive advantage. Hyundai contributes - Human-centric vehicle design - Cabin ergonomics & more TVS contributes manufacturing scale, a local supplier ecosystem, 3-wheeler production expertise and cost-efficient assembly. The result is an electric three-wheeler designed not as a conventional e-rickshaw, but as a premium urban mobility solution. Key features include - AC passenger cabin - Touchscreen infotainment - Enhanced ride comfort - Improved ground clearance for Indian road conditions India's EV ecosystem is projected to be a $132 billion market by 2030. ✅ Why This Changes the Industry For years, the mobility value chain looked like this: Manufacturer → Ride-hailing Platform → Customer. With Blue Move, Hyundai & TVS are collapsing that model into a single ecosystem. Vehicle Design → Manufacturing → Fleet Operations → Digital Booking Platform → Customer Experience ✅ Why Start With a Small Geography Launching within a limited corporate corridor is a strategy. A controlled operating zone allows engineers to monitor battery degradation, charging behaviour & more. Hyundai & TVS are validating the platform under real urban conditions before scaling nationally. That significantly reduces operational risk. ✅ Real Battle Isn't Against Other EV Makers It's Against Traditional Ride-Hailing Platforms. Companies like Ola and Uber built powerful businesses without manufacturing vehicles. Now, manufacturers are reversing the equation. If they can own the ecosystem, they eliminate an entire layer of intermediary costs while capturing valuable operational data that improves future products. ✅ Let me share the #Rajspectives 1. India's automotive industry is entering its next phase. The first wave focused on electrification. 2. The second wave is focused on digital mobility platforms. Blue Move reflects that transition. 3. For Hyundai & TVS, success will be measured by how effectively they transform every ride into recurring revenue, every vehicle into a connected asset & every km travelled into data that strengthens their next generation of mobility solutions. The future of mobility won't belong only to the companies that build the best vehicles. It will belong to the companies that build the best ecosystems. #success #mobility #manufacturing #india #gurgaon #Electricvehicles