Healthcare Process Optimization

Explore top LinkedIn content from expert professionals.

  • View profile for Gregory DiFelice, MD

    Orthopaedic Surgeon at The Hospital for Special Surgery

    6,647 followers

    17 years ago, I did something that got me ridiculed by my peers. I started repairing ACLs instead of reconstructing them. Today, I've successfully treated thousands of patients using this "controversial" approach. Here's why I made the switch (and more surgeons are considering): The Problem That Started It All: I was working in the Bronx, treating patients who were socioeconomically disadvantaged. ACL reconstruction is brutal. It requires:  • Months of intensive physical therapy  • Strong support networks  • Significant resources My patients didn't have these advantages. So I asked myself: "What if we could make this surgery less invasive?" The "Aha" Moment: New shoulder technology had just emerged—suture anchors and advanced stitching techniques. I thought: "Why not adapt these for the knee?" So I performed what I called "rotator cuff repair for the knee." The results were remarkable:  • Faster recovery  • Less morbidity • Durable outcomes The Evolution of My Approach: My treatment algorithm has evolved over 17 years: Phase 1: Reconstruct everyone Phase 2: Repair what I can, reconstruct the rest Phase 3: Repair what I can, augment when needed, reconstruct as last resort Phase 4: My current "Preservation First" approach—repair, use biologics like the Bear implant, augment, then reconstruct only when necessary The Numbers Tell A Story: In my current practice:  • 45-50% get ACL repair  • 10-15% get Bear implant treatment  • 20% get augmentation  • Only 20% need full reconstruction That means 4 out of 5 patients avoid the "big surgery." Why This Matters: The old teaching said ACLs can't heal because of "poor blood supply." That's wrong. When you have a Type 1 or 2 proximal tear (top 25% of ligament), there's plenty of blood supply and tissue to work with. Why remove healthy tissue when you can repair it? The Long-Term Results: My research team just submitted our 10-15 year follow-up on my first 18 patients: 16 patients available for follow-up with zero arthritis. Compare that to reconstruction, where 10-40% develop arthritis within 10-15 years. The Real Game-Changer: Biology The last few years have brought incredible advances in biologics: • ActivBraid suture (half collagen, half synthetic) - Zimmer Biomet • Ossiofiber suture anchors that integrate into bone - OSSIO • BEAR implants that help tissue regeneration - Miach Orthopaedics, Inc. Using my repair techniques with the BEAR implant, I can now repair midsubstance tears that I never thought possible. The Bottom Line: For 17 years, I've had colleagues question this approach, and say it is not possible. But when patients tell me "My knee feels normal" instead of "You did a good job, doc"—I knew I was onto something revolutionary. The future of ACL surgery isn't bigger, more complex reconstructions. It's preserving what nature gave us and helping it heal. #PreservationFirst #Trustthebody #SaveTheACL #ACLRepair #OrthopedicInnovation #SportsMedicine

  • View profile for Abdalrahman Attia

    Founder of Physical Therapy E-Learning/Physical Therapy Journalist 🎤/Medical Copywriter/Experienced for over 10 Years in Physiotherapy /Private Clinic Owner and Manager/Interested In Medical Digital Marketing.

    6,588 followers

    🦵 ACL Post-Op Rehabilitation Roadmap From Surgery → Strength → Safe Return to Sport Postoperative rehab after ACL reconstruction isn’t just about healing — it’s about restoring strength, confidence, and performance while minimizing reinjury risk. Recovery typically takes 9–12 months and follows a phased, criterion-based progression, not just time alone.👇 🔹 Phase 1: Early Protection (Weeks 0–6) 🎯 Goals: ✅ Reduce pain & swelling ✅ Restore knee ROM ✅ Rebuild quadriceps strength 📌 Targets: • Quad strength ≥ 60% LSI • NMES to improve activation • Gradual Open Kinetic Chain (after surgeon clearance) 💡 Focus: Control inflammation + wake up the quad 🔹 Phase 2: Intermediate (Weeks 7–9) (Enter only if early goals achieved) 🎯 Criteria to start: • ROM 0°–115° • Effusion ≤ 1+ • Normal gait 📌 Goals: • Full symmetrical ROM • Quad strength ≥ 70% LSI • Balance & neuromuscular training • Begin aerobic conditioning 💡 Focus: Stability + movement quality 🔹 Phase 3: Late Strength (Weeks 10–16) 🎯 Progressions: • Start running • Landing mechanics training • Gym-based strengthening 📌 Targets: • Quad strength ≥ 80% LSI 💡 Focus: Strength + controlled impact 🔹 Phase 4: Transitional (Months 4–6) 🎯 Introduce: • Jumping • Sprinting • Deceleration • Agility drills 📌 Targets: • Strength + hop tests ≥ 85% LSI 💡 Focus: Power + sport movement prep 🔹 Phase 5: Return to Sport (Months 6–12) 🎯 Sport-specific conditioning & drills 📌 Clearance criteria: ✅ No pain or swelling ✅ Quad + hop tests ≥ 90% LSI ✅ Psychological readiness (confidence & low fear) 💡 Focus: Performance + safety 📃 Key Takeaway 🚫 Don’t rush timelines ✔️ Follow criteria-based milestones Because: Strength + symmetry + confidence = lower reinjury risk

  • View profile for Siddharth Rao

    Global CIO | Board Member | Business Transformation & AI Strategist | Scaling $1B+ Enterprise & Healthcare Tech | C-Suite Award Winner & Speaker

    11,342 followers

    The urgent care network's CEO was direct: "𝘞𝘦 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘥𝘶𝘤𝘦 𝘤𝘰𝘴𝘵𝘴 𝘣𝘺 15% 𝘵𝘰 𝘴𝘶𝘳𝘷𝘪𝘷𝘦 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘤𝘰𝘯𝘴𝘰𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯, 𝘣𝘶𝘵 𝘸𝘦 𝘤𝘢𝘯'𝘵 𝘤𝘰𝘮𝘱𝘳𝘰𝘮𝘪𝘴𝘦 𝘱𝘢𝘵𝘪𝘦𝘯𝘵 𝘤𝘢𝘳𝘦." We recognized an opportunity to fundamentally rethink the organization's operating model through a technology-enabled transformation. 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: 𝗠𝘂𝗹𝘁𝗶-𝗗𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗲𝘀𝘀𝘂𝗿𝗲  - Reimbursement compression from payers  - Increasing competition from retail healthcare providers  - Rising patient expectations for digital experiences The traditional approach would have been incremental: trim staff, reduce supply costs, chase marginal efficiencies to achieve an 𝟴-𝟭𝟬% 𝗰𝗼𝘀𝘁 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 while degrading patient experience. 𝗧𝗵𝗲 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵: 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗮𝗿𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 We built a digital transformation strategy around three core capabilities: 𝟭. 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗙𝗹𝗼𝘄 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 We analyzed three years of visit data and created an AI-driven staffing model that predicted patient volume with 94% accuracy at hourly intervals. This allowed precise staffing aligned to actual demand rather than static scheduling. Impact: 18% reduction in labor costs while reducing average wait times by 12 minutes. 𝟮. 𝗩𝗶𝗿𝘁𝘂𝗮𝗹-𝗙𝗶𝗿𝘀𝘁 𝗖𝗮𝗿𝗲 𝗣𝗮𝘁𝗵𝘄𝗮𝘆𝘀 Rather than viewing telemedicine as a separate offering, we redesigned the entire care delivery model around a virtual-first architecture. Patients began with an AI-triaged digital intake, followed by a virtual provider assessment, and only then proceeded to in-person care if clinically necessary. Impact: 41% of cases were resolved without in-person visits, reducing facility costs while increasing patient satisfaction scores by 9 points. 𝟯. 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗖𝗹𝗶𝗻𝗶𝗰𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 We consolidated fragmented clinical and operational data into a unified platform, giving providers real-time decision support integrated into their workflow rather than requiring separate analysis. Impact: 17% reduction in unnecessary tests and procedures, 28% decrease in prescription costs through more precise medication management. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗖𝗼𝘀𝘁 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 The combined impact exceeded all expectations:  - 23% reduction in total care delivery costs  - Patient satisfaction improvement from 72nd to 89th percentile  - Clinical quality metrics improvement across 7 of 8 key measures  - Provider satisfaction scores increased by 14 points Rather than merely surviving market pressures, they established a new care delivery model that attracted acquisition interest at a multiple 2.4x higher than the industry average. 𝘋𝘪𝘴𝘤𝘭𝘢𝘪𝘮𝘦𝘳: 𝘝𝘪𝘦𝘸𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘢𝘳𝘦 𝘮𝘺 𝘰𝘸𝘯 𝘢𝘯𝘥 𝘥𝘰𝘯'𝘵 𝘳𝘦𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘰𝘴𝘦 𝘰𝘧 𝘮𝘺 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘰𝘳 𝘱𝘢𝘴𝘵 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳𝘴.

  • View profile for Amir Nair

    My mission is to Enable, Expand, and Empower 10,000+ SMEs by solving their Marketing, Operational and People challenges | TEDx Speaker | Entrepreneur | Business Strategist | LinkedIn Top Voice

    17,306 followers

    How One mid-sized Hospital solved its patient crunch (and how you can do it too) The problem we couldn’t ignore: 3-hour wait times, overflowing OPDs and staff burnout. 150-bed hospital was drowning in patient volume, until we redesigned our entire patient flow system. Here’s what worked: 5 Systemic changes that reduced wait times by 65% 1. The "Airport Lounge" Registration System Replaced chaotic front desks with: ✅ Self-check-in kiosks (cut registration time from 15→3 mins) ✅ SMS queue updates ("Your turn in 20 mins - grab coffee first") ✅ Dedicated "emergency lane" for seniors/pregnant women 2. Doctor Scheduling 2.0 Implemented dynamic scheduling: • Reserved 30% slots for walk-ins • AI predicted no-shows to fill last-minute gaps • Created "express consultation" tracks for follow-ups (Result: 40% more patients seen daily without adding staff) 3. The "No Patient Left Behind" Digital Triage Launched tele-triage for: Non-urgent cases → scheduled off-peak Medication refills → handled via chatbot Post-op checks → moved to video consults 4. Process Mining Our Bottlenecks Used patient flow analytics to discover: 28% of delays came from lab report handoffs → instituted digital reporting 12 beds were always held for "possible admissions" → created flex-bed protocol 5. Staff Empowerment = Faster Decisions Trained nurses to handle: Basic prescription renewals Dressing changes Pre consult vitals+history The Impact (Real Numbers) Wait times: 185 → 65 mins average Patient satisfaction: 3.8 → 4.6/5 Revenue: Increased 22% (from better capacity utilization) Patient crunch can we worked out if the system design is optimised properly. Do you think tech plays an important role in improving hospitals? #healthcare #ai #healthtech

  • View profile for Matthieu Ollivier

    Ortho Professor ⚒️ : Osteotomy Ninja 🥷

    6,231 followers

    💡 This is not just an algorithm — it’s a mindset shift. 👺Every ACL is different. Every tibial morphology is unique ! So should be the surgical strategy. 🔬 Our latest work introduces the A+STRA Score — a personalized, scenario-based algorithm for guiding slope-correcting osteotomies in complex ACL cases. 📉 Posterior tibial slope (PTS) is a known risk factor for graft failure, but PTS alone is not enough. ✅ We propose an integrated approach combining slope measurements with clinical risk and limiting factors — because real patients don’t fit into single-variable models. An maybe we can start both « thinking outside of the notch » Bertrand Sonnery-Cottet and « outside of the joint » Philipp Schuster ! 🧠 Key messages: • PTS >12° ≠ automatic osteotomy. • Consider the entire clinical context: revision history (1-2-3 surgery ?), meniscus status Romain Seil Robert LaPrade , sATT David H. DEJOUR , tunnel placement, previous LET Etienne Cavaignac Steven Claes • Avoid slope correction in cases like recurvatum Alan Getgood , wrong tunnels Thomas Neri , or early infectio, deepMCL Nicolas BOUGUENNEC, PLC Sachin Tapasvi (or any reason that can explain acl rupture by itself !) • Address extra-articular deformity when >5° with biplanar planning. 👨⚕️ The A+STRA Score stratifies risk, balances pros & cons, and helps navigate ACL + SLOPE scenarios with patient-specific clarity. Huge thanks to KSSTA Journal and ESSKA - European Society of Sports Traumatology, Knee Surgery & Arthroscopy teams Sebastien Parratte Dr. Kristian Kley Michael Prof Dr. med. Hirschmann @ahmed mabrouk 📚 Now online: https://lnkd.in/dtC78dz4 #ACL #SportsMedicine #KneeSurgery #SlopeOsteotomy #Orthopedics #AplusSTRA #PTS #ACLReconstruction #LinkedInMed

  • View profile for Rob Panariello

    Former NFL Team Director of Health, Performance, and Innovation/ Health Care Co-Founder, Former CEO, Chief Clinical Officer/Board of Directors Health Care Industry/Keynote Speaker/Author

    6,137 followers

    The sports rehabilitation of the ACL athlete requires a fundamental platform of planning, programming, and activity progressions from day one until the time of discharge and return to play (RTP). Conditions such as noxious stimuli (pain, edema, etc.), arthrogenic inhibition of the quadriceps, kinesiophobia, neurocognitive deficits, limitations in range of motion (ROM) and movement, hindered overall function, etc., are concerning. These consequential conditions must be addressed through an appropriate and supervised means of patient care to allow for physical activity progressions from low load/low velocity to high load/high velocity concluding in an optimal RTP. This demonstrated physical ability is essential as successful participation in competitive athletics most often engages high loads (physical stressors) performed at high velocities. A sports rehabilitation platform that has been successfully incorporated and documented over many years is the rehabilitation modified version of Hall of Fame Strength and Conditioning Coach Al Vermeil’s Hierarchy of Athletic Development. Vermeil’s hierarchy was initially established and utilized for the performance enhancement training of athletes. The basic version of the hierarchy (Figure 1A) has continued to evolve (Figure 1B) and has also been adapted for the sports rehabilitation professional (Figure 1C). This rehabilitation modified model has also continued to evolve with the significant efforts and contributions of my friend and professional peer Robert Shapiro to become the rehabilitation platform that is employed for patient care today (Figure 2). It is very important to note that during the ACL rehabilitation process when planning and programming the enhancement of specific components and physical qualities throughout the hierarchy, there must be a corresponding relationship (timing) with the biological soft tissue healing continuum (Figure 3). This relationship is essential to ensure a safe and appropriate transition throughout the athlete’s ACL (hierarchy) rehabilitation as well as not to disrupt the soft tissue integrity and ACL post-operative biological healing process. This coordinated effort of is also essential to avoid undesirable soft tissue biological consequences and/or post-operative injury. For several reasons (genetics, concomitant knee/ACL injury, type of surgical intervention, etc.) ACL athletes, like the general population, have varied rates of biological healing, however, biological healing does transpire at predictable time intervals (Figure 4). The soft tissue healing continuum as related to the appropriate corresponding programming for the inclusion of specific physical qualities in the rehabilitation model is presented in Figure 5. For efficient and effective anticipated ACL outcomes appropriate inclusion of the various stages of the hierarchy should transpire with the corresponding suitable stages of the biological soft tissue healing process.

  • View profile for Osama Mohamed

    Head of Physiotherapy Department / PhD candidate

    3,225 followers

    Top Physiotherapy Tips for ACL Repair ✅ 1. Restore full extension early • Extension is more important than flexion in the first 2 weeks. • Prevents gait deviation & cyclops lesion. ✅ 2. Quads activation is the priority • SLR without lag • NMES + quad sets • Avoid letting the knee “hang in flexion”. ✅ 3. Early WBAT (if ACL alone) • Encourages normal gait and reduces swelling. • Closed kinetic chain exercises are preferred early. ✅ 4. Control swelling aggressively • Ice, compression, elevation, lymphatic drainage. • Effusion slows quadriceps recovery. ✅ 5. Focus on neuromuscular control • Balance board, perturbation training. • Helps prevent re-injury. ✅ 6. Avoid open-chain knee extension 0–30° early • High strain on the ACL graft. • Safe range: 90–45° early on. ✅ 7. Don’t rush pivoting and cutting • Even with good strength, graft maturation takes 9–12 months. ⸻ 🔹 Top Physiotherapy Tips for ACL + Meniscus Repair 🔒 1. Protect the meniscus first • WB restricted: TTWB (0–2 w) → PWB (2–4 w) → WBAT (4–6 w) • Flexion limited to 0–90° for first 4–6 weeks. 🔒 2. Avoid deep squats & loaded flexion • No squats > 90° for 3 months. • Avoid pivoting, twisting, or kneeling early. 💡 3. Brace locked in extension during walking • Reduces shear on the meniscus sutures. 💡 4. Start quadriceps strengthening in safe ranges • SLR, quad sets, NMES • CKC delayed until week 4–6. 💡 5. Gait training progresses slowly • Normal gait only after weight-bearing restrictions end. 💡 6. Expect delayed running & sport • Running: 12–16 weeks • Return to pivot sports: 6–9 months ⸻ 🔹 Combined Clinical Pearls ⭐ The meniscus repair dictates the early rehab — not the ACL. ⭐ Never allow knee flexion under load early after meniscus repair. ⭐ Effusion = stop progression. ⭐ Quadriceps strength symmetry is the best predictor of safe return to sport. ⭐ Lateral meniscus repairs need more caution than medial.

  • View profile for Konstantinos Ikonomou

    Concussion & Sports Injury Specialist Physio | CSCS | Vestibular Rehab

    12,591 followers

    🦵 Are we still afraid of open kinetic chain after ACL reconstruction? I still hear hesitation from clinicians about prescribing OKC exercises early after ACLR. The worry? “It’ll stretch out the graft.” But the evidence keeps pointing the other way. A brand new 2025 scoping review pulled together 26 studies and found: 🔑 What stood out to me: -OKC is safe and doesn’t increase laxity. -It’s one of the best ways to bring back quadriceps strength — crucial for gait, function, and return to sport. -Most research used time-based cut-offs (often around 2 weeks postop). -Only a handful used clinical markers like: • ROM ≥ 90–100° • Pain < 2–3/10 • Minimal swelling • Walking without crutches • Full extension / no lag 👉 The big takeaway for me: rehab shouldn’t be ruled by the calendar. Using criteria-based decision making makes far more sense if we want strong quads and safe grafts. 💭 Curious to hear from others: Do you bring OKC in early, or still hold back? #SportsMedicine #Physiotherapy #ACLR #RehabScience #SportsRehab #sportsphysio #NBA #football #EPL #rehabilitation

  • View profile for Sivanandan N.

    Founder @ Shaynly | Business Strategy | SEO AEO Expert | AI Creative | Brand Digital Transformation | Lean Six Sigma

    16,714 followers

    Healthcare Is Drowning in Waste—But It Doesn’t Have to Be 30% of healthcare costs? They come from waste, not care. Lean Six Sigma isn’t a buzzword—it’s a roadmap to rescue healthcare. Here’s exactly how to implement 5 life-saving strategies: 1. Map the Patient Journey—Then Eliminate the Friction 🔍 The Problem: Redundant steps drain time and trust. How to Fix It: Step 1: Assemble a cross-functional team (clinicians, admins, patients). Step 2: Use Value Stream Mapping to document every touchpoint—from scheduling to discharge. Step 3: Identify bottlenecks (e.g., duplicate data entry, delayed consults). Step 4: Redesign workflows by cutting non-value-added steps. 2. Standardize High-Risk Processes with DMAIC 📊 The Problem: Variability in critical processes kills consistency. How to Fix It: Define: Target a high-risk area (e.g., medication reconciliation). Measure: Collect baseline error rates and process times. Analyze: Use root-cause analysis (e.g., Fishbone Diagram) to identify failure points. Improve: Pilot standardized checklists or digital verification tools. Control: Embed changes into training and audit compliance monthly. 3. Tackle “Hidden” Waste in Supply Chains 🧰 The Problem: Mismanaged inventory wastes billions annually. How to Fix It: Sort: Audit supplies—discard expired stock and consolidate duplicates. Set: Designate labeled storage zones for critical items (e.g., PPE, surgical tools). Shine: Implement daily 5-minute cleanups to maintain organization. Standardize: Create visual guides (e.g., floor markings, QR inventory trackers). Sustain: Assign “5S champions” to audit and reinforce habits. 4. Empower Frontline Staff as Problem-Solvers 💡 The Problem: Frontline teams see inefficiencies but lack agency to act. How to Fix It: Step 1: Host weekly Kaizen Blitz sessions with nurses, techs, and pharmacists. Step 2: Prioritize pain points (e.g., paperwork bottlenecks, equipment delays). Step 3: Prototype solutions in 72 hours (e.g., a mobile app for supply requests). Step 4: Scale successes and celebrate team contributions publicly. 5. Leverage Data to Predict—Not Just React 📉 The Problem: Reactive care drives avoidable readmissions and costs. How to Fix It: Step 1: Use Six Sigma tools (e.g., Pareto Charts) to identify top risk factors (e.g., sepsis, COPD). Step 2: Build predictive models with EHR data (e.g., flag high-risk patients via ML algorithms). Step 3: Train teams to act on alerts (e.g., proactive post-discharge check-ins). Step 4: Monitor outcomes and refine models quarterly. Lean Six Sigma isn’t about cost-cutting—it’s about reinvesting saved time and money into: Hiring more bedside staff. Retaining burnt-out teams. Expanding access for marginalized communities. Which strategy will you implement this quarter? What’s your #1 barrier to eliminating waste?  Let’s problem-solve in the comments. ♻️ Repost to save healthcare Follow Sivanandan N. --- #Healthcare #Leadership #LeanSixSigma #HealthTech #Management

  • View profile for Sergio D&#39;Amico, CSSBB

    I talk about continuous improvement and organizational excellence to help small business owners create a workplace culture of profitability and growth.

    40,757 followers

    Most teams don’t optimize their space; they just accept the chaos. Spaghetti Diagrams fix that in minutes. Want to cut waste fast? Most teams don’t even know where it hides. If you track steps, you’ll find the leaks. If you map flow, you’ll see the fix. If you time moves, you’ll save time. That’s where Spaghetti Diagrams come in. They’re not just scribbles on a floor plan. They’re a smart fix for dumb layouts. Here’s why this works: → Shows how teams move → Finds where time gets lost → Spots loops and backtracks Want to use it today? 1/ Draw your workspace 2/ Watch the flow 3/ Trace each move You’ll spot trips no one noticed. Real case: → One operator. → 12 trips per part. → Cut by 50% with one diagram. Tip: → Keep it clean. → Keep it short. → Let the team build it with you. Don’t: → Mix new and old data → Forget to track stops → Miss small moves The result? → More flow. → Less waste. → Better work. *** 🔖 Save this post for later. ♻️ Share to help others map their flow smarter. ➕ Follow Sergio D’Amico for more on continuous improvement. P.S. Want to cut motion waste? Zoom in on the flow. Then make small shifts. Big wins will follow.

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